Roadshow Promotions, the leading company specialising in bus promotions, has announced the appointment of David McCallum as their new Partnership Director. With an impressive career spanning over 30 years in the industry, McCallum brings a wealth of experience and expertise to the role, where he will be instrumental in driving growth and innovation at the company.
Based in Glasgow, McCallum’s primary responsibility will be to develop Roadshow Promotions’ presence in Scotland while forging partnerships with organisations throughout the UK. He will collaborate with global brands, public sector entities, and creative agencies to leverage his extensive knowledge on the effective utilisation of promotional buses for various purposes such as training initiatives, education campaigns, awareness drives, exhibitions, and staff engagement programs.
McCallum’s invaluable expertise will guide and advise clients from diverse sectors, including marketing and media, medical technology, charities, and the third sector. He has an impressive track record of delivering successful campaigns for esteemed clients such as Marie Curie, Sunderland BID, and Crimestoppers. His industry acumen will play a vital role in sustaining and enhancing the company’s impressive growth trajectory.
Known for his innovative approach, McCallum has introduced and expanded the use of Agripa branding technology across different vehicles and sectors. He has also been at the forefront of combining large-scale digital screens with promotional buses. With his extensive experience in senior positions at renowned outdoor media companies like Viacom and CBS Outdoors, McCallum brings a deep understanding of the industry to his new role.
Expressing his enthusiasm about joining Roadshow Promotions, McCallum stated, “I am delighted to be part of Roadshow Promotions during this exciting phase for the company. The team has established an impressive reputation for delivering innovative and impactful promotional bus tours and campaigns across the UK. I look forward to working closely with them to propel the business to new heights. Our focus will be on customer-centric innovation, ensuring that our vehicles are faster to prepare, more flexible, highly impactful, and cost-effective. We are committed to delivering a rewarding journey for everyone involved.”
Natasha Greenley, Director of Roadshow Promotions, added, “David’s extensive experience and expertise make him a valuable addition to our team. We are confident that he will play a pivotal role in driving our continued growth and success in the years to come.”
