Mark A Preston, a mindset coach specialising in search engine optimisation (SEO), is offering businesses a fresh perspective on the industry. Through his tailored workshops, Mark employs an innovative problem-solving approach to help organisations and marketing teams rethink the traditionally linear nature of SEO.
Mark has trained and mentored thousands of people since 2001, including marketing agencies, in-house marketing teams, and small business owners. His goal is to help people achieve the perfect SEO mindset, enabling them to stop wasting time on strategies that generate zero impact.
For years, businesses and marketing agencies have recognised the importance of SEO for achieving success. However, it doesn’t always deliver the desired results. Given that SEO is a constantly evolving field, keeping up-to-date with the latest trends and best practices is crucial to staying ahead of the competition. The reality is, there are numerous SEO strategies that businesses could employ, but many people spend countless hours on activities that yield no impact.
As a mindset coach, Mark helps people adopt a specific type of thinking regarding SEO. When applied, this thinking creates a lasting positive impact. Mark uses problem-solving, a fundamental component of SEO, to streamline processes and equip professionals with the skills, knowledge, and mindset to tackle tough challenges. This enables agencies or companies to move in the right direction.
Mark offers valuable workshops and SEO mindset keynote talks for marketing professionals and small business owners, encouraging them to adopt the correct approach to SEO and start achieving tangible results. He aims to get participants to question themselves, providing a “lightbulb moment” that inspires them to view SEO from a fresh perspective and be receptive to a new way of working, resulting in improved outcomes. All of his SEO training workshops are tailored specifically to each agency or business.
“Having been in the industry for so long, I understand the time and effort invested in SEO and its practices, and therefore appreciate other professionals who strive to achieve the best results for their business or clients,” says Mark. “Through my bespoke workshops, my primary objective is to create a long-lasting positive impact by enabling individuals to ‘think’ about SEO in a particular way and equipping them with the skills they need to succeed. Hopefully, with that ‘lightbulb moment,’ they can see SEO from a different perspective and be open to a new way of working, leading to improved results.”
Mark’s professional speaking journey began over a decade ago when a local business expo invited him to be their keynote speaker due to his excellent reputation as the go-to person for SEO-related matters. Since then, Mark has delivered talks at business expos, corporate events, trade organisations, and marketing conferences around the world.
