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Food and DrinkBeyond Meat® Responds to Growing Demand for Plant-Based Meat in the UK...

Beyond Meat® Responds to Growing Demand for Plant-Based Meat in the UK with New Chicken-Style Products

Beyond Meat, a leading plant-based meat producer, is expanding its UK portfolio with the launch of Beyond Burger Chicken-Style, Beyond Fillet, and Beyond Nuggets. These chicken-style products, designed to look, cook, and taste like their animal counterparts, are made from plant-based ingredients and are suitable for carnivores, flexitarians, vegetarians, and vegans alike. They are crispy on the outside thanks to their golden breading, and incredibly tender and juicy on the inside. These tasty innovations are available in select Waitrose stores, with all three products set to be available in select Sainsbury’s branches from early May.

With the UK celebrating the Coronation, Beyond Meat’s new range of chicken-style products provides a plant-based version of one of the nation’s most-loved and versatile street party foods, Coronation Chicken. The launch comes just in time to help the UK celebrate, and a host of recipes to inspire creativity in the kitchen for the Coronation and beyond are available on the Beyond Meat website, including a special Beyond Coronation Chic-King Sarnie created by plant-based guru Sam Jones of No Meat Disco.

The plant-based meat market in Europe is experiencing tremendous growth, with sales growing by 21% from 2020 to 2022, according to a recent study by GFI. Sustainability, animal welfare, and a balanced lifestyle all play a role in the shift towards plant-based proteins. Beyond Meat is responding to this increased demand by introducing new products to the market, adapting and refining its portfolio to meet different European taste preferences.

Steve Dalby, Regional Sales Manager UK at Beyond Meat, said, “In our quest to make plant-based meat more accessible, we’re constantly adapting and refining our portfolio to meet different European taste preferences. After launching beef- and pork-style products in the UK over the past years, we’re delighted to be introducing Brits to our tasty new Chicken-Style range. Innovation is at the heart of Beyond Meat, and our delicious new plant-based burger, fillet, and nuggets will allow people to continue eating what they love, no sacrifice required.”

The Beyond Burger Chicken-Style, Beyond Fillet, and Beyond Nuggets complement the existing Beyond Meat portfolio in the UK, which includes Beyond Burger, Beyond Sausage, Beyond Mince, and Beyond Meatballs. Beyond Meat’s research, innovation, and culinary teams are focused on creating plant-based meat that delivers in taste. With competitors often adding soy and mycoprotein as their dominant ingredient, the new Beyond Chicken-Style range has taken a different direction to provide a texture and taste as close as possible to its animal-meat counterpart. The protein in the new Beyond Chicken-Style products comes in part from wheat gluten and the fava bean, a nutrient-packed legume crop with unique qualities that make it the optimal ingredient for replicating the taste and texture of traditional chicken. After popularizing pea protein with the iconic and award-winning Beyond Burger, Beyond Meat continues to unlock the potential of new plant protein sources.

Sam Allcock
Sam Allcock
With over 20 years of experience in the field SEO and digital marketing, Sam Allcock is a highly regarded entrepreneur. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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