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Tuesday, April 16, 2024
CommunityTfGM campaign to highlight the dangers of mindless driving launched by Manchester...

TfGM campaign to highlight the dangers of mindless driving launched by Manchester agency

With the help of creative agency for the curious, Transport for Greater Manchester (TfGM) has launched a video-led campaign which aims to highlight common driving distractions and how they may affect safety.

‘Mindless Moments’ educates drivers about the dangers of losing concentration when on the road and how lethal even the smallest of distractions could be, following research from The AA which found that nearly 70% of drivers have their mind on other things while driving.

The series of four short videos shows common place scenarios juxtaposed against driving scenes to reinforce the dangers of people losing concentration at a critical time. These include a dentist eating mid appointment and a barber daydreaming whilst cutting hair. 

“We’re delighted to have delivered this work for such a household name within Greater Manchester, especially on a topic as important as road safety, “ says Zoe Tatton, Director of for the curious.

Managed and delivered end-to-end by the for the curious team, the eight week campaign will run across web, social media and display, along with digital out of home displays in key locations around Greater Manchester.

“This campaign is an important milestone in further developing our video and photography offering at for the curious” explains Head of Videography & Photography, Luke Barnett.

Peter Boulton, TfGM’s Head of Highways, said: “It doesn’t take much to become distracted when you’re driving, and one mindless moment can have potentially disastrous consequences, including serious injury or death. for the curious have truly represented this messaging in these hard-hitting short films and digital out of home creative, they’ve shown genuine excitement for the project and have delivered high quality outputs that meet our objective.”

To view the full series and find out more, visit: https://tfgm.com/mindless-moments

The campaign is the first for the curious video campaign of 2023, with the 10 strong team previously delivering video for clients including UK Sport and The National Lottery. The agency, as part of Social Group, became a certified B Corp last year.

Olivia McHugh
Olivia McHugh
Staff writer
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