The Music Industry and LIVE Music Bites Back Post Pandemic
- Manchester sits central to a reimagined live music, performance and digital landscape
- A distinguished panel of experts will debate the threats and opportunities available to start-ups and entrepreneurs in an event curated by Design Manchester’s Malcolm Garrett and Kasper de Graaf for BIPC Manchester
- Iconic and newly refurbished venue Band on the Wall will play host to the Scale Up Session
Few businesses have been left unscathed by the ravages of the Covid-19 Pandemic and in many cases recovery continues to be slow.
The Music Industry is one that took a severe hit and a Scale Up Session curated for BIPC Greater Manchester by celebrated designer and BIPC Ambassador Malcolm Garrett and Kasper de Graaf of Design Manchester will consider the post-pandemic re-emergence of the live and on-demand music industry which was thrown into turmoil during lockdown. The conversation will spotlight how the Industry has been forced into finding new ways of building creative businesses in what is a dynamic commercial enterprise environment.
In one of the new performance spaces in the newly-refurbished and iconic Manchester venue Band on the Wall, a distinguished panel chaired by journalist and musician John Robb will be considering how music and live gigs are overcoming the difficulties of the post-pandemic return to live performance and the resulting changing climate for musicians.
The panel which includes Band on the Wall’s CEO Gavin Sharp, musician and tech consultant Terry Tyldesley, CIRKAY & Push Entertainment‘s Simon Scott and Sundae Communications and Lost Horizon‘s Fiona McGarva will also debate the threats and opportunities presented by the ever-advancing digital world. The discussion will also explore artificial intelligence techniques in sound recording, performance in virtual spaces, personalised fan products and direct creator-to-fan relationships.
This promises to be an insightful and inspirational experience for an audience who might just find solutions to the questions that might still be holding them back from taking the next step.
Despite the challenging environment Terry Tyldesley feels there is great opportunity for the right ideas and says, “New creative businesses are essential in music to drive innovation and audience experiences. From AI to hybrid 3D performances, there are great opportunities to transform music with new tech and build on the pioneering creative work that Manchester is known for.”
Councillor John Hacking, Manchester City Council’s Executive Member for Skills, Employment and Leisure:
“Manchester Central Library’s BIPC is an exceptional space where local businesses old and new can seek advice and support that will help them grow.
BIPC ambassador Malcolm Garrett and this distinguished panel are leaders in their respective fields and share a wealth of experience in the creative business community. I’m sure this event will provide essential inspiration for businesses looking to develop, expand and continue to thrive post pandemic.”
The BIPC is there to support and nurture new businesses and will be happy to follow up the event with tours of the resource which is housed on the 2nd Floor of Central Library in St Peter’s Square.
