The Hyatt Hotels Manchester is backing the Royal Northern College of Music (RNCM) in the year of the college’s 50th anniversary, by becoming its Principal hotel partner in a sponsorship deal highlighting the luxury venue’s prominent position in the University district.
The Hyatt is adjacent to the RNCM, which from September is rolling out an innovative RNCM50 programme of celebratory events. The 12-month agreement will support the delivery of a special season of concerts and events including the RNCM Big Weekender, inspiring community projects and additional scholarships and bursaries for students. The scheduled Christmas opera, ‘Die Fledermaus’ composed by Johann Strauss II, is set to further enhance RNCM’s standing as the country’s leading northern opera hub.
As hotel partner of the RNCM, Hyatt Hotels Manchester will benefit from extensive brand alignment across a vast spectrum of marketing collateral as well as being able to host two exclusive events featuring RNCM student musicians at the venue. These ‘pop up’ classical music performances will be held within the Hyatt Regency Manchester throughout the course of the next twelve months.
The charitable hotel will also offer specially created packages to visiting family and friends, those attending graduations and events throughout the academic year and audiences experiencing music performances. Drinks receptions and pre-event dinners with special menus themed to the evening’s music will be offered in the stylish settings of The Laureate Restaurant and The Graduate Bar.
Professor Linda Merrick, Principal at the Royal Northern College of Music said: “It’s tremendously exciting to lend support to our neighbours in this vibrant area of Manchester. The RNCM has a prominent position on the global stage and Hyatt’s familiarity as an international brand with a reputation for excellence, will make guests feel right at home – whatever corner of the world they travel from.”
Assumpta McDonald, general manager of Hyatt Hotels Manchester, added: “The RNCM is offering a brilliant programme of anniversary events and it’s a privilege to be involved. We look forward to bringing celebratory themes to our fine dining and drinks menus to enhance guests’ experiences of performances and supporting such an iconic college as it celebrates its 50th anniversary in style and song.”
The RNCM is recognised as a world leading conservatoire and music venue, providing high quality teaching and training to over 900 students each year. Performances from international musicians at the height of their career playing alongside talented students are enjoyed by over 80,000 audience members annually.
For more information, visit Hotel Near Manchester Oxford Road | Hyatt Regency Manchester
