ApprenticeshipFrom calls to code: AO employee swaps contact centre for tech career

From calls to code: AO employee swaps contact centre for tech career

From contact centre agent to web developer, Carmen Charnley, from Blackburn, has had quite the journey in her first six years at online electricals retailer AO.

After working for her local council for almost a decade, Carmen, 37, was ready to embark on a new challenge with the Bolton-based business. Never in a million years did she imagine she’d be writing code for the retailer’s website.

Six years ago, Carmen started in the contact centre fielding queries from customers, before moving into the quality team. When the opportunity arose to participate in a workshop on coding, she jumped at the chance to try something completely new and soon signed up to an intensive bootcamp with Code Nation.

Having never seen herself as ‘tech savvy’, Carmen was surprised at how much she enjoyed the sessions. She said: “I didn’t even have internet when I was at university, so Tech wasn’t an option I’d even considered. I always thought you needed years of experience with computers to work in Tech.”

The 12-week course from Code Nation covered both front and back-end development, with participants visiting the AO office once a month to sit with its tech team. She said: “I really got stuck in from day one and learnt so much in those handful of weeks. I amazed myself at how quickly I got my head around different coding language. On the final day, I had to present the website I’d produced to the business. Rather than just practicing in my spare time, I was working on a genuine project for a real business.”

After graduating from the bootcamp, Carmen secured a role as a Front End Developer and is now a highly valued member of the tech team at AO. She said: “I deal with the customer-facing website, and I want to help our customers choose products that suit them more easily, so my knowledge from the Contact Centre has definitely come in handy!”

Since taking on a full-time role in Tech, Carmen has found her passion for front-end development, and she only wishes that she could’ve started her new career sooner. Each day, she works on everything from the product listings to the AO homepage. She said: “There are times when you’ll be going around in circles for hours on something that doesn’t work. But when it does click into place, it’s the best feeling in the world – I’d love to have been able to learn this stuff when I was a kid.”

To find out more about careers in Tech with AO, please visit: https://www.ao-jobs.com/it/.

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Dr Logic opens Academy training platform to the public, offering free professional training and soft-skills courses to all

LONDON, UK. September 3rd, 2026 - Dr Logic, an Apple-focused managed service provider, announced today that it is making its Academy training platform freely available to...

Manchester Businesses Urged to Tackle Late Payment as Unpaid Invoices Spike

MANCHESTER, UK — Businesses across Greater Manchester are being encouraged to take a more structured approach to chasing unpaid invoices, as new figures point...

EU Campaign encourages people to make Sober October the starting point for year-round mindful drinking

LONDON, UK. September 3rd, 2026 - Beer, wine and spirits specialists working with the EU’s “More Than Only Food & Drink” campaign have identified the...

BLUETTI Advances Smarter Energy Storage for Balcony Solar and Worksites at IFA 2026

BLUETTI ,a technology pioneer in clean energy, today showcased its Balco 500 smart energy solution and a range of new innovations at IFA 2026 in...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Transense and Unison collaboration advances next-gen propulsion in hybrid-electric flight

BICESTER, UK. September 2nd, 2026 - Transense Technologies plc, a UK-based developer of advanced sensor systems, and Unison, a GE Aerospace company, have highlighted a collaboration that...

Manchester Businesses Urged to Tackle Late Payment as Unpaid Invoices Spike

MANCHESTER, UK — Businesses across Greater Manchester are being encouraged to take a more structured approach to chasing unpaid invoices, as new figures point...

Cyber security on an SME budget: What actually makes a difference

Whenever cybersecurity guidelines and protocols are mentioned, you know they’re targeted at businesses with enterprise-level budgets. The companies with dedicated teams and specialist tools that SMEs...

Home Insurance Claims Hit Record £7,000 Average as Carlisle Roofer Highlights Difficulties With Roof Damage

CARLISLE, UK. September 2nd, 2026 - Home insurance claims have reached new levels this year, with the average payout climbing beyond £7,000. Figures from...

More News

Warrington apprentice Kasey highlights career opportunities for local school leavers

A Warrington apprentice who progressed to marketing manager in just three and a half years is highlighting the diverse career opportunities available to local...

Why your business marketing needs to be paracetamol, not vitamins

By business mentor Faye Mac (pictured), founder of Faye Mac Consultancy. There's a question I ask every business owner I work with when we start...

Five sales metrics every Manchester startup should track

Manchester's tech and e-commerce startups often focus heavily on product development and marketing impressions. It's common to see founders celebrate website traffic peaks while...