ApprenticeshipFrom calls to code: AO employee swaps contact centre for tech career

From calls to code: AO employee swaps contact centre for tech career

From contact centre agent to web developer, Carmen Charnley, from Blackburn, has had quite the journey in her first six years at online electricals retailer AO.

After working for her local council for almost a decade, Carmen, 37, was ready to embark on a new challenge with the Bolton-based business. Never in a million years did she imagine she’d be writing code for the retailer’s website.

Six years ago, Carmen started in the contact centre fielding queries from customers, before moving into the quality team. When the opportunity arose to participate in a workshop on coding, she jumped at the chance to try something completely new and soon signed up to an intensive bootcamp with Code Nation.

Having never seen herself as ‘tech savvy’, Carmen was surprised at how much she enjoyed the sessions. She said: “I didn’t even have internet when I was at university, so Tech wasn’t an option I’d even considered. I always thought you needed years of experience with computers to work in Tech.”

The 12-week course from Code Nation covered both front and back-end development, with participants visiting the AO office once a month to sit with its tech team. She said: “I really got stuck in from day one and learnt so much in those handful of weeks. I amazed myself at how quickly I got my head around different coding language. On the final day, I had to present the website I’d produced to the business. Rather than just practicing in my spare time, I was working on a genuine project for a real business.”

After graduating from the bootcamp, Carmen secured a role as a Front End Developer and is now a highly valued member of the tech team at AO. She said: “I deal with the customer-facing website, and I want to help our customers choose products that suit them more easily, so my knowledge from the Contact Centre has definitely come in handy!”

Since taking on a full-time role in Tech, Carmen has found her passion for front-end development, and she only wishes that she could’ve started her new career sooner. Each day, she works on everything from the product listings to the AO homepage. She said: “There are times when you’ll be going around in circles for hours on something that doesn’t work. But when it does click into place, it’s the best feeling in the world – I’d love to have been able to learn this stuff when I was a kid.”

To find out more about careers in Tech with AO, please visit: https://www.ao-jobs.com/it/.

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Blesatech celebrates decade in business with launch of new growth framework for entrepreneurs

Business consultancy Blesatech Consultancy Services is marking ten years since its establishment by unveiling a new business development methodology designed to help entrepreneurs achieve...

Spanish Wagyu beef ham claims top honours at Great Taste 2026 as EU producers impress

European food and drink producers have secured a strong showing at this year’s Great Taste awards, with a Spanish-made Wagyu Beef Ham taking the...

UK Mobile Plans Compared: International Calling Options Available from £3.50

LONDON, UK. October 28th, 2026 - For millions of people across the UK, international calls are a big part of everyday life. Whether it’s...

Alpine Group expands UK fire protection network with Richmond Fire Engineers acquisition

Alpine Group, a leading provider of specialist fire suppression and detection services, has expanded its UK operations through the acquisition of Richmond Fire Engineers...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Perfect Pet Insurance Launches £7,000 and £10,000 Lifetime Cover for Dogs and Cats

SAILSBURY, UK. October 26th, 2026 - One of the UK's leading insurers, Perfect Pet Insurance, has launched two new lifetime cover levels for dogs...

SMSVerify introduces SIM-based verification numbers with automatic refunds for missing codes

The new service from smsverify.pro provides temporary mobile numbers for 20-minute rentals, with users paying only when a verification SMS is received SMSVerify has introduced...

Blesatech celebrates decade in business with launch of new growth framework for entrepreneurs

Business consultancy Blesatech Consultancy Services is marking ten years since its establishment by unveiling a new business development methodology designed to help entrepreneurs achieve...

UK Mobile Plans Compared: International Calling Options Available from £3.50

LONDON, UK. October 28th, 2026 - For millions of people across the UK, international calls are a big part of everyday life. Whether it’s...

More News

Corporate transformation specialist takes efficiency expertise to Northern SMEs

A financial services professional who has helped businesses overhaul processes and introduce AI technology is launching a new venture to help SMEs tackle the...

Southbank Centre to Share How Employee Feedback Drives Meaningful Change

LONDON, UK. October 13th, 2026: Employee feedback can offer valuable insight, but its impact depends on what happens next. A forthcoming People Insight webinar...

Stockport mum creates ‘Business Bible’ to support small business owners

On a mission to help other entrepreneurs and small businesses thrive, and create best-selling authors along the way, publisher and five time number one...