ApprenticeshipFrom calls to code: AO employee swaps contact centre for tech career

From calls to code: AO employee swaps contact centre for tech career

From contact centre agent to web developer, Carmen Charnley, from Blackburn, has had quite the journey in her first six years at online electricals retailer AO.

After working for her local council for almost a decade, Carmen, 37, was ready to embark on a new challenge with the Bolton-based business. Never in a million years did she imagine she’d be writing code for the retailer’s website.

Six years ago, Carmen started in the contact centre fielding queries from customers, before moving into the quality team. When the opportunity arose to participate in a workshop on coding, she jumped at the chance to try something completely new and soon signed up to an intensive bootcamp with Code Nation.

Having never seen herself as ‘tech savvy’, Carmen was surprised at how much she enjoyed the sessions. She said: “I didn’t even have internet when I was at university, so Tech wasn’t an option I’d even considered. I always thought you needed years of experience with computers to work in Tech.”

The 12-week course from Code Nation covered both front and back-end development, with participants visiting the AO office once a month to sit with its tech team. She said: “I really got stuck in from day one and learnt so much in those handful of weeks. I amazed myself at how quickly I got my head around different coding language. On the final day, I had to present the website I’d produced to the business. Rather than just practicing in my spare time, I was working on a genuine project for a real business.”

After graduating from the bootcamp, Carmen secured a role as a Front End Developer and is now a highly valued member of the tech team at AO. She said: “I deal with the customer-facing website, and I want to help our customers choose products that suit them more easily, so my knowledge from the Contact Centre has definitely come in handy!”

Since taking on a full-time role in Tech, Carmen has found her passion for front-end development, and she only wishes that she could’ve started her new career sooner. Each day, she works on everything from the product listings to the AO homepage. She said: “There are times when you’ll be going around in circles for hours on something that doesn’t work. But when it does click into place, it’s the best feeling in the world – I’d love to have been able to learn this stuff when I was a kid.”

To find out more about careers in Tech with AO, please visit: https://www.ao-jobs.com/it/.

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Esnan Highlights International Patient Coordination Backed by Highest Possible Temos Assessment Score

Esnan Dental Clinics is outlining its approach to international patient coordination, connecting communication before travel, practical support during treatment and follow-up after patients return...

What Are the Most Common Restrictive Covenants?

Buying a property involves more than checking its condition, location and asking price. Some homes and plots of land are subject to legal restrictions that...

Oldham recycling specialist wins prestigious sustainability award

Oldham-based Recycling PVC is celebrating after winning the Sustainable Innovation Award at this year's Oldham Business Awards, recognising its pioneering work in transforming old...

Getting Timber Windows Ready for a Cold Winter: What Actually Works

Manchester and the North West hold some of the country’s finest Victorian and Edwardian stock, and every autumn their owners face the same question....
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Esnan Highlights International Patient Coordination Backed by Highest Possible Temos Assessment Score

Esnan Dental Clinics is outlining its approach to international patient coordination, connecting communication before travel, practical support during treatment and follow-up after patients return...

An estimated 7.5 million UK drivers have used temporary car insurance, new research finds

LONDON, UK. October 21st, 2026 - An estimated 7.5 million UK drivers have used temporary car insurance at least once according to new research,...

Dr Ed Robinson Clinics marks new chapter as practice expands its focus beyond aesthetics

A Cheshire-based medical aesthetics practice is broadening its clinical offering, prompting a rebrand that reflects its growing focus on patient health, skin conditions and...

Signature Clinic highlights three cosmetic surgery procedures expected to gain momentum in 2027

Cosmetic surgery in 2027 could see a shift towards carefully considered changes that enhance individual features rather than transform an entire appearance. Signature Clinic,...

More News

Corporate transformation specialist takes efficiency expertise to Northern SMEs

A financial services professional who has helped businesses overhaul processes and introduce AI technology is launching a new venture to help SMEs tackle the...

Southbank Centre to Share How Employee Feedback Drives Meaningful Change

LONDON, UK. October 13th, 2026: Employee feedback can offer valuable insight, but its impact depends on what happens next. A forthcoming People Insight webinar...

Stockport mum creates ‘Business Bible’ to support small business owners

On a mission to help other entrepreneurs and small businesses thrive, and create best-selling authors along the way, publisher and five time number one...