PRIMARK REVEALS CLICK + COLLECT TRIAL STORES

• Primark reveals the 25 stores in the North West of England, South and West Yorkshire and North Wales that will be the first in the UK to offer its new Click + Collect service
• The trial launches before the end of the year and for the first time ever gives Primark customers the option to buy online and collect in store on a nominated day
• Customers can browse and buy from an extensive Primark kids’ range, which includes new ranges exclusive to Click + Collect

Primark will launch its new Click + Collect service in 25 selected stores located across the North West of England, Yorkshire and North Wales before the end of the year.

The mix of Primark stores taking part in the new trial ranges from large city centre and out-of-town stores to smaller high street locations.

The trial will offer customers the opportunity to shop an extended kids’ range – spanning everything from clothing and accessories, to decorative nursery products and toys – and will also include hundreds of items exclusive to Click + Collect.

The launch will mark the first time that Primark has offered customers the option to buy online and then collect in store. Customers will be able to browse the range online, choose their preferred collection day and then collect from a dedicated collection point at their nominated store.

Kari Rodgers, Primark UK Retail Director, said: “We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer. From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”

Shoppers across the country can also now visit Primark’s new website – launched in the UK earlier this year – which features thousands of products from the business’ best-selling ranges across men’s, women’s, kids’ and home, and offers customers the option to check item availability in local stores before making a visit.

The 25 Primark stores offering the new Click + Collect service are:

1. Birkenhead, Grange Road, CH41 6EA
2. Blackburn, The Mall Blackburn, BB1 7JG
3. Blackpool, Bank Hey Street, FY1 4RY
4. Bolton, Crompton Place Shopping, BL1 1EA
5. Broughton, Broughton Shopping Park, CH4 0DE
6. Burnley, Charter Walk Shopping Centre, BB11 1BB
7. Bury, The Rock Shopping Centre, BL9 0ND
8. Carlisle, English Street, CA3 8NX
9. Chester, Foregate Street, CH1 1HA
10. Huddersfield, New Street, HD1 2TR
11. Lancaster, Marketgate Shopping Centre, LA1 1JF
12. Liverpool, Church Street, L1 3AY
13. Llandudno, Parc Llandudno Retail Park, LL30 1PX
14. Manchester, Market Street, M1 1WA
15. Manchester, The Trafford Centre, M17 8AS
16. Oldham, Market Place, OL1 3AB
17. Preston, Fishergate Shopping Centre, PR1 8HJ
18. Sheffield, Meadowhall, S9 1ER
19. Sheffield, The Moor, S1 4PA
20. Southport, Chapel Street, PR8 1AE
21. Stockport, Chestergate, SK1 1NT
22. Wallasey, Cherry Tree Shopping Centre, CH44 5TL
23. Warrington, Golden Square, WA1 1QB
24. Wigan, Standishgate, WN1 1UP
25. Wrexham, Regent Street, LL11 1RY

This news follows the announcement in August that Primark is protecting the prices on more than a thousand essential kids’ products in response to the increasing pressure felt by households up and down the country.

To check whether your Primark store is included in the trial and sign up for updates on when Click + Collect is going live, visit: https://www.primark.com/en-gb/click-and-collect