Award winning home security company, SimpliSafe, has unveiled its new look following a complete brand refresh to its website, logo, brand colours and brand positioning. As well as creating a new TV and radio campaign, all underpinned with the brand’s new strapline: There’s no safe like SimpliSafe.
The new branding reflects SimpliSafe’s unique offering and core values including advanced home security, comprehensive protection, excellence in professional alarm monitoring and value.
The yellow and dark blue shades were carefully selected as the new brand colours as they evoke feelings of trust and safety, while standing out from the light blue and grey tones that other brands in the home security sector favour. The new logo might not seem dramatically different apart from the colours, but subtle changes were made to add curves and adjust the alignment, which is a nod to the shapes and quality designs of the products.
The new TV and radio campaign, “Protect What Matters”, highlights the enormous responsibility associated with protecting someone’s home and life, underscoring how together, SimpliSafe’s advanced technology and industry-leading professional monitoring can deliver on the company’s mission of making “every home secure”.
The TV and radio campaign launched globally but video production agency, Koala, were brought on board to adapt the ads to make it suitable for the UK audience. British actor, Richard Armitage, was carefully selected to do the voiceover for the UK version where his tone adds warmth and trust, as well as it being recognisable. The new TV creative will air across the Sky network, ITV and Channel 4, both linear and VOD, whilst the radio will air across Global, Bauer and Communicorp stations. Brokered by newly appointed media agency Wavemaker.
Commenting on SimpliSafe’s rebrand, Director of Marketing, Andrew Thompson said “This rebrand has been a very exciting project and it’s great to see how SimpliSafe has evolved in the UK since its launch over three years ago.
“As a company, we believe that home security is essential and this is why we are focused on providing advanced security that is affordable and accessible, especially with crime expected to increase following the cost-of-living crisis. We are on a mission to make every home secure, and we hope our new branding and campaigns will help us to fulfil this.
“It is important to us that people know what SimpliSafe represents in a very competitive market, and we wanted our new branding and creative to match our trusted reputation. Working with Richard Armitage for the voiceover was our first step in working with a public figure and he is a great fit for the brand – he’s well respected in the industry and brings confidence and assurance throughout the TV and radio ads. We think the complete brand refresh looks outstanding and hope new and existing customers agree.”
Hot on the heels of the rebrand, SimpliSafe is set to launch some exciting new products later this year to expand its award-winning security system even further. Visit SimpliSafe.co.uk to explore the new look website.
