A digital marketing agency for the agricultural industry has won an award for its work introducing a start-up brand to the UK consumer market.
Hillsgreen was awarded ‘Best Small Budget Campaign’ at the 2022 Prolific North Marketing awards following its digital campaign to launch plant soil improver, Aquagrain, in the UK.
The agency, which launched in 2018 and now employs 11 people, was recognised by judges for its ‘well-structured campaign that showcased a strong understanding of the target audience and achieved fantastic results for the brand’.
Aquagrain needed to prove consumer demand in the UK to support its investment plans and this was achieved via a tactical social media campaign, customer database growth, influencer partnerships and, improved website conversion rates.
Andy Venables, Managing Director of Cheshire-based Hillsgreen, said: “Aquagrain is a great example of the role digital marketing plays at every stage of business growth. Whilst still in its infancy and needing to show a clear route to succession, a strategic approach was crucial. By working closely together, we streamlined product ranges and devised a campaign that created maximum impact in the short-term. That’s what made it so successful so we’re delighted to be recognised for this, beating very strong competition on the night.”
JP Dorgan, Head of Business Growth at Aquagrain said: “I knew that Hillsgreen would truly understand our product and the market. Being a start-up brand, our first campaign was only planned internally to be a test and learn exercise, to gather the initial response to the product. However, Hillsgreen achieved much more than this. We built a database, captured the attention of B2B prospects and retailers and proved consumer demand. It really has set us up for the future.”
The majority of Hillsgreen clients are based in the Agricultural and Agri-tech industries. Clients include the NFU, Elsoms and Cereals Events.
It is also the powerhouse behind two sister brands, Cultivate and Mission AG. Cultivate is the industry’s leading annual leadership conference and Mission AG is a ‘freemium’ B2C marketing network community for farmers.
For more information visit www.hillsgreen.co.uk.
