Manchester digital marketing agency Banc has secured a full-service contract with Cruise Nation.
Banc has been tasked with delivering a digital acquisition strategy for Cruise Nation to attract new customer groups and increase online bookings through an integrated campaign approach, comprising Paid Media, SEO, Content Marketing & Digital PR.
This win cements Banc’s presence in the travel leisure sector and speaks to the agency’s extensive experience, having previously held a 9-year relationship with Cruise1st – and having worked with Scenic Luxury Cruises & Tours, Lufthansa, Royal Caribbean, and Shearings.
Jonathan Branney, Digital Marketing Strategy Director at Banc, said: “We couldn’t be more excited to partner with the Cruise Nation team on what we hope will be a long and fruitful collaborative marketing relationship. Our digital marketing teams at Banc have a strong legacy of producing outstanding results in the travel and cruise sectors, and look forward to harnessing this expertise to deliver true digital marketing transformation for Cruise Nation”.
Mike Garvey, Senior Business Development Manager at Banc, said: “It’s great to be back on the cruise scene again and what a fabulous brand to partner with. Phil and his team have built something really great at Cruise Nation and we are delighted to partner with them to help push them to the next level”.
Cruise Nation’s Commercial Director Andrea Kendal added: “We’re delighted to appoint Banc as our digital marketing agency. We are extremely encouraged by the increased demand we’re experiencing for cruise holidays and we look forward to working with the Banc team to develop our business further”.
