BlogANS launches Digital Ambition Fund

ANS launches Digital Ambition Fund

Digital transformation specialist ANS has created a £2m pot of funding to ensure SMBs can thrive and fulfil their digital ambitions, despite the cost-of-living crisis, rising inflation and a looming recession.  

The “ANS Ambition Fund” is designed to help small and medium-sized organisations deliver on their digital ambitions and drive their businesses forward during challenging economic conditions. 

Businesses can apply for funding to cut the costs associated with digital transformation projects across a range of technologies, including Public Cloud platforms and Microsoft Dynamics CRM.  

ANS has mobilised its huge ecosystem of suppliers and partners to contribute to the pot, while offering direct discounts itself. The £2m funding pot is available for the next 12 months and businesses with fewer than 300 employees can apply for a contribution to eligible projects contracted to be undertaken by ANS.  

Three-quarters of small and medium-sized UK companies are worried about the long-term impact of the cost-of-living crisis, soaring energy bills and rising inflation, according to a recent survey by Barclays.   

ANS CRO Richard Thompson said: “With the current economic conditions, it’s understandable that some SMBs are considering pausing digital investment. But these projects are often absolutely critical for businesses to compete during the tough times – making them faster, smarter and more efficient.  

“Thanks to the strength of our relationships up and down the channel, we’ve been able to activate our partners to release a huge amount of funding that SMBs simply wouldn’t have been able to access alone. We’ve also put our own hand in our pocket to offer discounts, remove up-front costs and strip away complexity with fine-tuned automation.”  

Core to ANS’s business model and strategy is a commitment to ‘democratise’ technology, making innovative tech accessible to all organisations.  

The firm recently announced the launch of a new Public Cloud service for SMBs, cutting the cost and complexity of Public Cloud adoption for small businesses. It also offers a simplified, automated and tailored Dynamics 365 sales CRM for SMBs at a fraction of the usual cost. 

CEO Paul Shannon said: “Already this year we’ve released a range of services that help SMBs, so the ANS Ambition Fund is the next natural step. We’ve pledged to always be there for the underdog, and when times are tough that’s the moment for us to step up.  

“Business owners can’t afford for inflation to stifle their digital ambitions, or cause them to lose a yard against the competition. Standing still is moving backwards when larger competitors continue to invest in improving their technology. We want this fund to fuel, enable and accelerate the digital growth of UK SMBs, and I’m confident it will do just that.”   

Find out more about the

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

At Liberatum Venice, filmmakers explore how cinema can push back against online judgment

Bruno Wang joined Lee Daniels, Nadine Labaki and Marisa Berenson for a Liberatum-curated conversation about restoring context and humanity in an age of instant...

As AI Creates More Content, Human Curation May Become the New Digital Filter

With artificial intelligence making it easier to produce and distribute digital content at unprecedented scale, web entrepreneur Miles Noble believes trusted human judgement could...

Engage Customer Summit returns to London on 7 and 8 October

The two-day edition brings 3,000 senior leaders and case studies from 250 of the world’s largest brands to Evolution London, built around a joined-up...

Rising demand for pawnbroking drives 115% profit increase for Prestige

LONDON, UK. September 23rd, 2026: Growing numbers of Britons are using valuable possessions to unlock cash, with Prestige Pawnbrokers reporting a major rise in...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Before replacing your TV setup, check whether the dish is still part of the plan

As streaming changes how households access live television, the equipment outside a property may or may not remain relevant. A move to a different...

A missing TV picture does not automatically mean a new aerial is needed

Households faced with missing channels or a broken television picture can make a more informed repair decision by checking whether the problem is with...

At Liberatum Venice, filmmakers explore how cinema can push back against online judgment

Bruno Wang joined Lee Daniels, Nadine Labaki and Marisa Berenson for a Liberatum-curated conversation about restoring context and humanity in an age of instant...

Evlo shortlisted for Best Use of Technology at the Collections and Vulnerability Awards 2026

UK consumer lender recognised for AI-led work with CourtCorrect that turned thousands of customer journeys into a new frontline standard for collections LONDON, UK. September...

More News

At Liberatum Venice, filmmakers explore how cinema can push back against online judgment

Bruno Wang joined Lee Daniels, Nadine Labaki and Marisa Berenson for a Liberatum-curated conversation about restoring context and humanity in an age of instant...

Ritherdon’s Latest Fire Safety Innovation Receives High Praise from Industry Leader

A major UK supplier serving the construction and fire protection industries has given a strong endorsement to Ritherdon’s latest passive fire safety innovation, describing...

Vega Introduces Detection Skills, The New Open Standard for AI Reasoning in Agentic Cyber Defense

Transforms static detection rules into a continuously improving agentic loop. Open to every Cyber Defender at detectionskills.io, natively integrated on Vega platform. LAS VEGAS –...