PartnershipsMANCHESTER UNITED ANNOUNCES GLOBAL PARTNERSHIP WITH THERABODY

MANCHESTER UNITED ANNOUNCES GLOBAL PARTNERSHIP WITH THERABODY

Manchester United and global wellness technology leader, Therabody have deepened their relationship by becoming global partners in a multi-year agreement.

The partnership will expand Manchester United’s use of Therabody products and solutions as part of the training and recovery regimes of both the men’s and women’s teams – and showcase their benefits to the club’s global fan base.

Therabody is pioneering the future of recovery and self-care through its ecosystem of solutions that help people feel better, move better, and live healthier lives. Its products are backed by science and bring previously inaccessible technology to everybody.

Therabody’s devices help United’s players meet the physical demands of a sport that involves the use of every muscle in the body, from your brain to your feet; research shows that players cover anywhere from 8,000 to 10,000 metres or more in a 90-minute match. Matches are long and fast-paced, requiring constant running and short sprints during active play. Because of this type of activity, proper warmup and cool down is imperative to attaining full recovery and preventing injury.

Manchester United will have access to Theraguns in their training facilities to help improve their athletic performance and prevent injury during practices and matches. Football provides cardiovascular and muscular fitness, but the majority of the work is done by the legs. The team’s access to Therabody’s pneumatic compressions device range, including RecoveryAir’s JetBoots, in the training rooms and on all away trips will be game-changing for their recovery; the devices’ fully wireless design makes it easier and more convenient to relax and recover from anywhere, even fitting in a carry-on suitcase.

Therabody’s ecosystem of wellness solutions including Theragun, the world’s first handheld percussive massage therapy device, RecoveryAir pneumatic compression boots, and Wave Series vibration therapy rollers have been integrated into Manchester United’s first team players’ medical, training, and recovery process for several years, most recently on the Club’s 2022 pre-season tour of Thailand and Australia.

As part of the global partnership, players, and training staff will participate in education sessions with performance and wellness experts from Therabody University, the company’s educational division. Working with United’s medical team, Therabody experts will develop specific protocols to give players the knowledge to optimise their use of Therabody’s devices, showing how habitual use can assist in accelerating recovery, preventing injuries, and improving overall athletic performance.

Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, said:

“By gaining access to Therabody’s tried-and-tested range of scientifically backed products and expertise, this partnership will support our players and staff in the pursuit of success on the pitch.

“The partnership also aims to give United’s global audience access to the same in-depth performance education so they too can easily take control of their training and recovery in the same way as their favourite players, through the use of Therabody products.”

Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody, said:

“Manchester United has been at the forefront of utilising our technology to assist with training and recovery for several years and this partnership is a natural extension of our relationship. Educating their players, staff, and passionate global fanbase on the importance of ownership in self-care is paramount to Therabody’s mission. We are proud to work with the most successful club in British football, whose values of innovation and determination, as well as their drive to be a world leader, align perfectly with our own.”

Manchester United joins more than 250 professional athletes, sports teams, celebrities, elite trainers and medical practitioners globally by using Therabody’s ecosystem of industry-leading devices.

Latest

How to ensure successful transitions into new international markets

International expansion still appeals to ambitious businesses, but many companies underestimate how quickly unfamiliar markets expose weak planning. A strategy that works well in the UK...

Viral streamer GymSkin receives special plaque at Manchester fight night

Connor Newson, a boxing promoter based in Swindon, awarded GymSkin with a unique Madonna plaque backstage at the Daniel Dubois vs Fabio Wardley event...

Rochdale’s promotion heroes celebrate in style

More than 4,000 fans gathered on Rochdale Town Hall Square last night (12 May) to celebrate with Rochdale AFC’s promotion-winning team, after they attended a civic...

LockerQuest and Northern launch YEEP! parcel lockers across rail network

Passengers travelling on Northern services can now benefit from easy-to-use self-service parcel lockers following a new partnership between rail operator Northern and site commercialisation...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Rochdale’s promotion heroes celebrate in style

More than 4,000 fans gathered on Rochdale Town Hall Square last night (12 May) to celebrate with Rochdale AFC’s promotion-winning team, after they attended a civic...

LockerQuest and Northern launch YEEP! parcel lockers across rail network

Passengers travelling on Northern services can now benefit from easy-to-use self-service parcel lockers following a new partnership between rail operator Northern and site commercialisation...

UK Firms Urged to Address Communication Risks Linked to Fragmented Messaging Platforms

UK businesses are being encouraged to reassess their customer communication infrastructure following new findings that fragmented messaging systems are contributing to delivery failures, compliance...

fulfilmentcrowd acquires Fulfilment.nl to accelerate European growth

fulfilmentcrowd, the tech-led logistics provider backed by private equity firm Palatine, has acquired Fulfilment.nl, a high-growth Dutch eCommerce logistics specialist, accelerating its expansion within...

More News

Experts reveal the signs your partnership might not survive Christmas

The festive season can put extra strain on any relationship – especially for those already struggling to get along. Hectic schedules, financial pressures and family...

Pareto Announces Strategic Partnership with M&A Expert KBS Corporate

Pareto Financial Planning, the award-winning Manchester-based financial services business, today announces the signing of a strategic partnership with KBS Corporate, a leading sales advisor...

Manchester Tech Festival Partners with Community Computers

The partnership seeks to tackle digital inclusion in Greater Manchester, where 1 in 5 people currently lack access to digital resources. Manchester Tech Festival has...