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PartnershipsRefresh grows purpose-driven portfolio with appointment of national food waste recycler

Refresh grows purpose-driven portfolio with appointment of national food waste recycler

Manchester based PR and comms agency, Refresh, has been appointed by Keenan Recycling to elevate its national presence and help it reach key audience groups across its core sectors.

The food waste recycling specialist selected Refresh following a competitive pitch, thanks to the agency’s expertise across the food and waste sectors, teamed with its creative ideas and ability to think outside of the box.

Keenan Recycling was founded in 2001 and specialises in collecting food waste from the private sector, transforming it into an energy rich biofuel that is transported to anaerobic digesters whereby it is used to generate electricity, heat, and fuel.

Originally a garden waste composting business in Scotland, the family-run organisation, through acquisition and organic growth, now serves the entirety of the UK – with further exciting growth plans afoot.

Commenting on the appointment, Lucy Moore, associate director at Refresh said: “We’re thrilled to have been selected by Keenan Recycling to lead its UK PR activity. Despite Keenan growing its geographical presence hugely over the past few years, it is still viewed primarily as a Scottish organisation. We look forward to working with the business to change that! Holding vast experience in the recycling / circular economy sector, we’re thrilled to be able to put our knowledge and skills to use and further increase brand awareness of Keenan Recycling at such a significant time for the business.”

Grant Keenan, managing director at Keenan Recycling, added: “Over the past few years we’ve worked hard on getting the business to a point operationally where we can really put our foot on the gas to scale. We’re now in that position and with huge growth plans on the horizon, we’re looking forward to working with Refresh to elevate our brand awareness and build connections of commercial importance.”

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