The best BMW retailer in the UK award has been won by Williams Rochdale who received a visit from BMW CEO, Chris Brownridge, to acknowledge the impressive achievement.
Beating more than 140 other BMW retailers, Williams Rochdale scooped both best regional and best national BMW retailer accolades.
Securing the top spot on the regional and national leaderboards was acknowledged by the CEO of the company who presented the team with their awards and congratulated them on achieving premier position in both the highly regarded categories.
Criteria included service, product knowledge customer satisfaction and sales success of both new and approved used BMW. The Rochdale team scored highly across the board and Managing Director, Guy Adams, attributes the spectacular double win to the continued hard work and passion of the loyal team.
Commenting on the win, Guy Adams said “We welcome Chris to our retail centre to present the awards and to recognise the contribution of every team member. Chris’s presence underlines the importance placed on striving for excellence by the company and I am proud that this commitment has been acknowledged at the highest level.”
Chris Brownridge, CEO of BMW UK, adds, “Meeting the team and experiencing their enthusiasm, dedication to customer service and exceptional product knowledge has confirmed they are worthy winners. This is an exciting time in our industry, as we continue to add new models to our electric range and increase our focus on sustainability throughout our business. With the positive work culture here at Williams Rochdale it’s clear we are well placed for continued success, as the BMW brand continues to innovate and grow in the UK.”
