KOMI Media – the dedicated in-house publisher division of Manchester-based KOMI Group – has secured record engagement figures for one of its key brands in the latest set of CrowdTangle figures covering May 2021.
The ‘Ultimate’ brand, which is a community based around crafts and lifestyle, notched up 1.51m interactions in May 2021 compared to 252,000 in May 2020. Its interaction rate – the main KPI that measures the ratio of interactions such as clicks, started videos and page views – stood at 1.156%. That figure is considerably higher than every other major UK social publisher.
It’s Gone Viral, which is dedicated to relatable, informative, and educational content, was ranked third in the list. It grew its page followers from 5,851,045 to 7,537,652.
CrowdTangle is a respected public insights tool from Facebook that makes it easy to follow, analyse, and report on what’s happening with public content on social media. It’s used to benchmark and compare performance of public accounts over time, track referrals and find larger trends to understand how public content spreads on social media.
Ryan Williams – content director and co-founder of KOMI Group – said: “All of us at KOMI Media are committed to developing highly engaged brands that our followers want to interact with on a regular basis. To see us have two pages ranked so highly amongst our competitors is a testament to the team’s tireless hard work and creativity. ‘Ultimate’ is a relatively new project which went through a major rebrand last year so to see such strong results in a relatively short period of time is fantastic.”
Andrew Trotman – managing director – added: “Ultimate’s growth over the past year has been phenomenal and reflects how we can effectively grow our internal brands across all platforms. Our mission is to build aspirational brands and communities filled with engaged people and these results are a great example of this in action. It’s the absolute backbone of our business as we adopt the same approach for the clients we work with in our marketing and licensing divisions.”
KOMI Group is a three divisional agency business consisting of dedicated social media, marketing, and licensing teams. Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.
Content is shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the It’s Gone Viral page, which is dedicated to relatable, informative, and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real-life stories; and Ultimate which is a community based around crafts and lifestyle. On average the company delivers over one billion views across its portfolio of pages each month.
