PartnershipsMANCHESTER-BASED DRINK SUPPLIER PARTNERS WITH ALDI TO LAUNCH NEW PRODUCT

MANCHESTER-BASED DRINK SUPPLIER PARTNERS WITH ALDI TO LAUNCH NEW PRODUCT

Local drink supplier, Manchester Drinks Company, has partnered with Aldi to introduce a new gin flavour just in time for summer.

The tasty tipple – Cucumber & Lime Gin – will be available online and in stores across the country from 22nd April, launched as part of Aldi’s biggest ever Spirits Festival.

The Manchester Drinks Company is owned and run by Richard Benjamin and Brian Levine who have been friends since school. Since beginning their partnership with Aldi back in 2015, the pair have grown the business to employ 19 passionate staff members and now turn over more than £25 million a year.

The drink supplier’s refreshing new Cucumber & Lime flavour creation offers up a fabulous taste of summer, inspired by gin drinkers’ desire for a fresh squeeze of lime in their gin and tonic.

Richard Benjamin, Co-Founder of Manchester Drinks Company, said: “Our partnership with Aldi has challenged us to keep being creative and dynamic as a business, coming up with some great flavour innovations over the years to share with customers across the country.

“Alongside supplying over 200,000 bottles of gin and gin liqueurs to Aldi stores this year, we will also continue to supply various other products, including our popular Frozen Cocktail Pouches and Water Enhancers.”

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Manchester Drinks Company is a trusted partner and we’re delighted to share its new gin with our shoppers for this year’s Spirits Festival.

“The partnership we’ve built is invaluable and we look forward to continuing our work with Manchester Drinks Company in the future, bringing more of their wonderful creations to our shelves.”

Aldi has recently announced plans to increase the amount of food and drink it buys from British suppliers by £3.5bn a year by 2025 as it continues its rapid expansion across the UK.

Latest

Unhooked appointed by Tradesman Saver to support growth strategy

Stockport-based PR agency Unhooked has been appointed to deliver PR for specialist insurance provider Tradesman Saver, which offers tailored cover for tradespeople, sole traders...

Why now is the perfect moment to update your CV

Linda Walmsley, Director of Walmsley Wilkinson Executive and Management Recruitment, shares insights into why maintaining an up-to-date CV is crucial, regardless of whether you...

Study shows how organisations can improve SharePoint outcomes and workplace efficiency

A comprehensive global intranet benchmarking study, reviewing more than 159,000 intranet pages across 28 organisations, has delivered an important message for business leaders: employee...

Modest rise in household bills expected, but global uncertainty may drive further increases

Household expenses are forecast to increase by around £80 annually from April, considerably less than the £660 rise seen by many consumers last year....
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Manchester launches bold five-year City of Cycling plan

Manchester City Council, in partnership with Manchester Active, Transport for Greater Manchester (TfGM), British Cycling, Cycling UK and Marketing Manchester, has launched the Manchester...

Study shows how organisations can improve SharePoint outcomes and workplace efficiency

A comprehensive global intranet benchmarking study, reviewing more than 159,000 intranet pages across 28 organisations, has delivered an important message for business leaders: employee...

Unhooked appointed by Tradesman Saver to support growth strategy

Stockport-based PR agency Unhooked has been appointed to deliver PR for specialist insurance provider Tradesman Saver, which offers tailored cover for tradespeople, sole traders...

Modest rise in household bills expected, but global uncertainty may drive further increases

Household expenses are forecast to increase by around £80 annually from April, considerably less than the £660 rise seen by many consumers last year....

More News

Parfetts’ Go Local named Retailers’ Favourite Symbol Group

Stockport-headquartered wholesaler Parfetts has secured national recognition after its Go Local fascia was named Retailers’ Favourite Symbol Group at the Convenience Awards, marking the...

Mum’s the word… thank her with a lovely gift this Mother’s Day

Mums are brilliant… and also brilliantly awkward to buy for. Ask them what they want for Mother’s Day and you’ll usually get something like “Oh,...

How struggling hospitality businesses can pivot into food brand start-ups

Matt Harris’s career journey has had its fair share of pit stops and twists and turns. From race-track engineering to a street-food ambulance to supermarket...