Pixel Kicks, the Manchester based full-service digital agency, has been appointed by Anatune, which specialises in bespoke, automated systems that improve the accuracy, efficiency and effectiveness of chemical analysis, to create and launch a brand-new web and fully mobile compatible site. It is expected to go live towards the end of Q1.
The Cambridge-headquartered firm was established in 1996. It develops, markets, and sells gas chromatography and mass spectrometry related analytical equipment to some of the UK and Ireland’s leading laboratories.
The core aims of the project, which was won via a non-competitive pitch, are to better showcase Anatune’s product range and services, drive sales and improve overall brand perception.
Matt Hartley – principal sales and account manager at Pixel Kicks – said: “At a time when biosciences are so vitally important, Anatune is an industry leader in its field and needs a website that truly reflects what it does and how it adds value to the clients it works with – both in the UK and internationally. Our focus will be on delivering a cutting edge and responsive site that is easily navigable and that is populated with up-to-date information, application notes, resources and media.”
Martin Perkins – Marketing Manager at Anatune – added: “After lots of research, and then meeting virtually with Pixel Kicks, we were impressed by their experience and ideas. I’m confident their approach and the new site will add commercial value to the business and will help raise our profile amongst existing and new clients.”