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Tuesday, July 8, 2025
AppointmentsAO appoints Director of Enterprise Platforms

AO appoints Director of Enterprise Platforms

Electricals retailer, AO announces today that Jasmin Allott has joined the business as Director of Enterprise Platforms and ERP.

In the newly created role, Jasmin will work closely with the retailer’s 300 strong, in-house tech team to deliver digital transformation across the AO Group, including the implementation of a Global ERP.

Discussing the new role, Jasmin said: “I couldn’t resist the opportunity to join a business at such a pivotal time in its journey. I’ve been impressed with AO’s journey to date, I am excited to help as we move forward into this next chapter.”

The appointment comes as the retailer looks to cement the shift to online shopping it has experienced over the last year. Jasmin’s role showcases a step change for the business as it continues to invest, transform, and align its systems to set it up for future growth.

AO’s Director of Group IT, Carl Phillips, said: “We are thrilled Jasmin has agreed to join the AO team and at such an exciting time for the business. Over the last 12months, customers have experienced a better way to shop for electricals and with Jasmin’s wealth of experience, we look forward to continuing to drive innovation through our tech team.”

As AO seeks to continue the increased demand for buying electricals online, it is recruiting further roles across its business. From supply chain to technology to marketing, all the roles help its customers get what they need, when they need it.

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