AppointmentsAO appoints Director of Enterprise Platforms

AO appoints Director of Enterprise Platforms

Electricals retailer, AO announces today that Jasmin Allott has joined the business as Director of Enterprise Platforms and ERP.

In the newly created role, Jasmin will work closely with the retailer’s 300 strong, in-house tech team to deliver digital transformation across the AO Group, including the implementation of a Global ERP.

Discussing the new role, Jasmin said: “I couldn’t resist the opportunity to join a business at such a pivotal time in its journey. I’ve been impressed with AO’s journey to date, I am excited to help as we move forward into this next chapter.”

The appointment comes as the retailer looks to cement the shift to online shopping it has experienced over the last year. Jasmin’s role showcases a step change for the business as it continues to invest, transform, and align its systems to set it up for future growth.

AO’s Director of Group IT, Carl Phillips, said: “We are thrilled Jasmin has agreed to join the AO team and at such an exciting time for the business. Over the last 12months, customers have experienced a better way to shop for electricals and with Jasmin’s wealth of experience, we look forward to continuing to drive innovation through our tech team.”

As AO seeks to continue the increased demand for buying electricals online, it is recruiting further roles across its business. From supply chain to technology to marketing, all the roles help its customers get what they need, when they need it.

Latest

Debt is hitting mental health and relationships harder, new research finds

New data from Money Wellness shows that financial pressure in the UK is becoming more focused and more damaging in specific areas of people's...

Parfetts’ Go Local named Retailers’ Favourite Symbol Group

Stockport-headquartered wholesaler Parfetts has secured national recognition after its Go Local fascia was named Retailers’ Favourite Symbol Group at the Convenience Awards, marking the...

Estate planning expert says families should address six key questions to plan effectively

Navigating the growing complexity of estate planning can become far clearer when families focus on six essential questions, according to a senior industry specialist. Alan...

Top nearshore software development companies for UK businesses in 2026

In 2026, UK companies continue to experience a structural talent deficit in software engineering. The combination of high labour costs, increasing corporate taxes, and...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

How Manchester SMEs can sign a PDF online securely and efficiently

Paper-based document workflows still remain common in many Manchester businesses, even as remote and hybrid working become standard practice. Contracts often wait for physical...

5 Signs your commodities pricing strategy needs an upgrade

In the volatile world of commodities trading, pricing strategy makes the difference between profitability and losses. Yet many organisations cling to outdated approaches that...

Parfetts’ Go Local named Retailers’ Favourite Symbol Group

Stockport-headquartered wholesaler Parfetts has secured national recognition after its Go Local fascia was named Retailers’ Favourite Symbol Group at the Convenience Awards, marking the...

Top 10 best UK SEO agencies for small business in 2026

If you are looking for the 'absolute best UK SEO agency for a small business' right now, the short answer is Breakline. They have...

More News

Zen Internet strengthens business division with appointment of Jon Nowell

Rochdale based Zen Internet, the UK’s longest standing independent telecommunications and network connectivity provider, has appointed Jon Nowell as managing director of its Business...

Unhooked appointed to promote Oxford Innovation’s new Bolton centre

Stockport-based PR agency, Unhooked Communications, has been appointed to deliver the PR campaign for The Wellsprings, Oxford Innovation’s newest innovation centre in Bolton. Part of the...

CTI Digital appoints new CEO to drive innovation and growth

CTI Digital, the North West-based full-service digital agency, has appointed Chris Burgess as its new Chief Executive Officer to lead its growth strategy and...