KOMI group – the Manchester headquartered social media marketing company – is continuing to grow after appointing three new members to its social and media teams. Their arrivals follow the recent news that its turnover hit £1m for the first time and that it aims to double that figure over the next 12 months. It also announced that its headcount grew from seven to 30 people. The firm expects that number to jump by another 15 by mid-2021.
The first new starter is Vishnu Pamar who is the company’s new creative manager. Prior to joining KOMI, Vishnu worked as a successful self-employed creative designer. His new role will see him lead on all creative work for the agency’s roster of clients. He will also manage the wider creative team and be central to the new business strategy.
Tuan Tran joins KOMI as its newest paid media executive. His work will focus on all internal and client paid campaigns across Google, Facebook, Instagram, YouTube, Twitter and LinkedIn. Since graduating in 2017, Tuan has worked for various start-ups, SMEs and large enterprises on a freelance or interim basis helping them to boost their online presence and generate sales and/ or leads using paid advertising channels.
The final new appointment is Zoe Laufer who joins as a junior community coordinator. This will see her finding content for the group’s It’s Gone Viral and Go Fetch pages, reaching out to creators to ask for permission to use their content or license their videos as well as editing content – primarily for Instagram and TikTok. Zoe is a recent graduate and she has also worked as a personal and production assistant for a content creator on YouTube.
Andrew Trotman – managing director of KOMI group – said: “The last twelve months have been strong for the company and these new starters all bring with them a wealth of ideas and creative thinking which is what sets us apart. The early part of 2021 will see some more exciting new developments and arrivals so Vishnu, Tuan and Zoe will, I’m sure, play an integral role in our next phase of growth.”
Vishnu added: “I’m really pleased to be part of KOMI group as I’ve admired the company for a while now. My new role allows me the opportunity to really add my creative stamp to the clients we work with and be part of a growing and innovative agency.”
Since the start of the coronavirus crisis, KOMI has won major contracts with brands including SWAN, Mars Pets and The Flava People. It has also committed to take out additional office space at its base in Beehive Mill, Ancoats. Earlier this year, it rebranded from It’s Gone Viral and restructured which saw it become a three divisional agency business consisting of dedicated social media, marketing and licensing teams.
Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.
Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the It’s Gone Viral page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate which is a community based around crafts and lifestyle.
On average the company delivers over one billion views across its portfolio of pages each month.