Limitless PR has won the contract to provide a brand-building PR campaign for Whispering Smith, one of the UK’s largest creators, importers, wholesalers and distributors of fashion clothing.
The Manchester-based clothing company owns and distributes young fashion brand, Brave Soul, as well as white label clothing to high street and e-commerce brands across the globe, including ASOS.com, Zalando, La Moda and Namshi, selling over a million units of clothing per month.
Its Manchester 500,000 square ft warehouse is supported by showrooms in London, New York, Dusseldorf and Madrid and in 2020 it launched an online portal to help buyers keep in business during the pandemic.
Sarah Parmenter will head up the account. With over 20 years’ award-winning experience in consumer, fashion and retail, Sarah has delivered campaigns for brands including The Body Shop working with the late Anita Roddick, MAC cosmetics and Estée Lauder.
Sarah said: “Established in 1967, Whispering Smith has quietly become a fashion phenomenon. From famous style staples to basic jersey essentials, Whispering Smith’s essence is to translate key seasonal trends into wearable, commercial, quality garments with exceptional margin potential. The brand itself though has previously remained something of Manchester’s best kept secret in comparison to its customer-facing brands such as Brave Soul.
“Our campaign will be focussed on bringing the Whispering Smith brand out of the shadows to raise awareness, understanding and engagement with its corporate partner audience and the multitude of retailers and e-tailers it works with throughout the UK and across the globe.”
Limitless Public Relations director Greg Wilson said: “We are incredibly excited to be working with Whispering Smith. Sarah’s national and international expertise in the consumer sector is second-to-none and she has the skills to help them build brand awareness and understanding to support their long-term corporate objectives.”
