PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed Smoking Gun to handle its public relations account as it seeks to grow market share in the lead up to Christmas.
As part of the new partnership, the Manchester-based agency, which scooped two global awards for excellence in measurement and evaluation at last year’s AMEC Awards, will handle digital PR, and also offer SEO and social counsel for PINK Prosecco, as it looks to cement itself as the leading brand of its kind.
After 140 years in the making, PINK Prosecco will be one of the first ever rosé proseccos to retail in the UK, following recent changes to Italian law which approved its production.
Smoking Gun came highly recommended for its wealth of experience in building FMCG and retail brands to drive sales and support customer advocacy. As part of the brief, the digital agency will be tasked with boosting PINK’s SEO ranking through consumer media relations and digital link building, while also offering social media consultation.
Smoking Gun managing director, Rick Guttridge, said: “We are delighted to be working with PINK Prosecco as it enters the UK market. Prosecco has soared in popularity in recent years, but at the moment there are no other brands out there with PINK’s offering.
“Our wealth of experience and expertise in the retail and FMCG sectors, combined with a new product like this on the market, presents an exciting opportunity for us to deliver fantastic results that maximise business impact.”
Paul Anthony Gidley, CEO of Pink Prosecco, said: “The decision to appoint Smoking Gun was an easy one, simply because they understand our market, our objectives and our business.
“We have ambitious plans over the next few months, as we launch our unique product offering – and we’re keen to establish ourselves as the leading voice in a rapidly expanding market. We’re excited to see where this partnership can take us.”
PINK Prosecco DOC Rosé is a blend of 100% pure Glera & Pinot Noir grapes. It is made by some of the finest winemakers in Treviso, northern Italy, in a winery owned by the Vice-President of the Prosecco Council.
Retailing at £8.99 in stylishly designed black and pink bottles, PINK Prosecco is available to purchase from PINK Prosecco.
