Manchester-based consultancy The Right + The Left launched with a mission to give more brands and businesses access to a best-in-class marketing partner.
Its founder, Sarah Fleming, previously a Business Director at global network agency McCann, wanted to make top-tier agency thinking and strategic processes accessible to more businesses, be that a start-up, SME or corporate.
Sarah said: “I’ll be partnering with businesses and brands to provide strategic marketing they can ‘plug in to’ to tackle a specific challenge, project or support with planning for 2021 and beyond.
The Right + The Left was born from Sarah’s observations at the number of businesses and marketeers struggling to join up the many parts of their marketing and business planning. “The world has got a whole lot more complicated, there are more channels, platforms and data points to consider than ever before, customers expect a personalised experience at every step, and we need creativity to ensure we stand out from competition. Getting that into one joined-up strategy that delivers the right results for a business is no mean feat” she says.
The Right + The Left provides its clients with a strategic partnership and skillset that’d typically be split across multiple agencies or service providers, enabling truly holistic thinking from the outset.
“I want to help more brands and businesses realise the transformative power marketing has to a business when it’s joined up and it works”.
Sarah’s extensive network in the North West and beyond also offers her clients links to some of the best creative and production talent when needed. She also provides mentoring opportunities to the North West’s young industry talent, and via collaborations with start-up networks, works with some of the North West’s most interesting start-ups to develop their marketing strategies.
