Pixel Kicks, the full-service digital agency, has seen a surge in demand from clients for its digital marketing services since the onset of coronavirus. The Ancoats-based firm has reported a 125% jump in new enquiries for its SEO, social media, paid advertising and email marketing specialisms over the past three months.
The agency, which has also seen a rise in clients seeking content creation, short form videos and bespoke photography, has put the trend down to clients feeling more confident and realising the importance of having a strong web presence as consumer trends and buying behaviours continue to move online.
Particular growth sectors have included property, professional services, merchandise manufacturers and distributors, and healthcare brands. As a result, Pixel Kicks expects to expand its dedicated digital marketing team by around 30% by the end of 2020.
Andrew Flynn – digital marketing manager at Pixel Kicks – said: “Coronavirus has devastated many businesses, but for others it has been an opportunity to reassess their comms and marketing strategies to ensure they are positioned as strongly as possible for the future. There is no point having a cutting-edge website if it can’t be found by your target audiences. It’s great to see that more firms are now confident enough to invest in their digital marketing budgets which I think will continue strongly over the coming year.”
