17.2 C
Manchester
Monday, July 14, 2025
NewsCreativeTruth Creative provides global branding support to GC Aesthetics

Truth Creative provides global branding support to GC Aesthetics

Truth Creative has provided strategic branding and business support to global premium breast implant provider GC Aesthetics, launching a series of innovative new products and a revolutionary augmented reality app allowing patients to see how they will look after surgery.

GC Aesthetics is a long-term client for Manchester-based Truth, which has supported the company in navigating complex and territory-specific regulations governing marketing activity for breast augmentation services since 2013. Truth created the GC Aesthetics branding and positioning that is still in use today.

In response to changes in a highly competitive and dynamic market, GC Aesthetics asked Truth to support business development by bringing new products to market, expanding its customer journey and leveraging the influence of surgeons conducting cosmetic surgery.

Working closely with the GC Aesthetics team in Barcelona and Ireland, Truth Creative developed marketing strategies for new product development.

Truth’s work includes:

Helping GC Aesthetics to broaden the customer journey for both patients and surgeons: pre, during and post surgery, enabling it to diversify into products and services that will help it to grow its revenues.

Brand and marketing support for Eve, GC Aesthetics’ new Augmented Reality app for surgeons, enabling women to see how they will look after surgery.

Noa by GC Aesthetics is a new range of medical-grade compression garments to provide patients with the support and comfort they need to recover after surgery, helping to reduce potential post-surgical complications, such as scarring, swelling, bruising and infections.

The products and services provided by GC Aesthetics are used by surgeons and clinics conducting augmentative and reconstructive procedures and Truth Creative has also supported GC Aesthetics in developing its value proposition to support sales through engagement with surgeons. The agency has also worked on a further product launch which is due to go live later this year.

Jo Scott, Co-Founder and Managing Partner at Truth Creative, said: “GC Aesthetics is a great example of a long-term client that understands the value of our work beyond traditional branding, helping them to implement strategies that support business development and the bottom line.

“Breast augmentation and reconstruction is a complex, competitive and tightly regulated global market, with specific requirements in different territories, and it has been a privilege to work with a company which continues to be at the forefront of providing premium products.”

GC Aesthetics Chief Marketing Officer, Manuela Schneider-Hoefferer, said: “There are many creative and competent agencies, but there aren’t many that combine creativity and competence with being a real partner for their clients. Open, reliable and always supportive, even when working with us to tackle complex and challenging issues, Truth Creative is a real partner for GCA and it has been a real pleasure to work with them on the latest phase of the company’s development.”

Latest

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...

More News

Acetic Acid: A Key Ingredient In The Textile And Leather Industry

In some chemical experiments, it’s necessary to recover a solid liquid. It’s often done to make this solution more highly boiling. However, in many...

‘Never Settle’ mantra sees rapid growth for Prospa Media

Prospa increases the team by 50% and turnover by 100% in just 6 months Manchester-based ecom growth agency Prospa Media expands their team by 50%...

MANCHESTER WOMAN WINS LASTMINUTE.COM COMPETITION TO FIND THE UK’S TOP TRAVEL PICS

A woman from Manchester has won a nationwide lastminute.com photography competition, looking for the UK's best travel shots. The travel tech leader launched the search...