Milk Jnr’s & Kidworks, the Manchester-headquartered agency which specialises in creating engaging kids activity kits for some of the world’s biggest family brands, has been commissioned by TUI Group for a series of new projects that will launch over the coming year.
Milk Jnr’s & Kidworks has worked with TUI Group since 2014 across its airline, cruise and retail brands. The agency has delivered 10 projects so far including in-flight, onboard, check-in and in-store packs that have included a range of bespoke and individual games, puzzles and characters. All have been created in line with educational guidelines and reinforce TUI’s strong sustainability message.
TUI is the world’s leading tourism group. The broad portfolio gathered under the Group umbrella consists of tour operators, 1,600 travel agencies and leading online portals, TUI aviation airlines with around 150 aircraft, over 380 hotels, 16 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof. This integrated offering enables TUI Group to provide our 27 million customers with a holiday experience in 180 regions.
Zoe Telfer, Client Services Director at Milk Jnr’s & Kidworks, said: “We are delighted to have been commissioned by TUI Group once again. Our focus will now be on further adding value to each brand we work with and to help create holidays to remember for young travellers.”
Sophie Hughes, Product Lead, Inflight Supply Chain Group Inflight Services, at TUI Group, added: “Over the past few years Milk Jnr’s & Kidworkshas really understood the TUI brand and has worked to our strategy and objective to appeal to our younger travellers. This strong and successful partnership means we have confidence the team at Milk will continue to deliver innovative and engaging solutions that reflect our values.”
