Manchester-based fashion and footwear creative content agency, Crème Creative, has moved into 2,700 sq ft of studio and office space at Concept Green, Eccles, using its £100,00 investment from Boohoo founder Jalal Kamani.
Kamani invested £100,000 in Crème Creative for a 50% share of the agency and it has been used to take out a five-year lease on a former, industrial cotton mill in Eccles as well as the refurb of the building into office space and a photography studio.
When not in use by Crème Creative, the studio, which has been called Foam Manchester, will be hired out to other photographers, agencies and brands.
Crème Creative, launched in January 2016 by wives Emma and Katie Nattrass-Daniels, has a 10-strong team and a roster of high profile clients including Foot Asylum, New Balance, Lacoste, Mallet Footwear, isawitfirst.com and Koi Footwear.
The former cotton mill is the perfect space for the agency to grow and with its double apex offers lots of diffused natural light, original brickwork and exposed beams.
Crème Creative’s Foam Studio has already been very busy; the agency has shot for a new footwear client Oli x Oliver, for the new Mallet Footwear look-book and New Balance ‘back-to-school’ content. The studio has also been hired out and booked for the filming of a music video.
Managing Director, Katie Nattrass-Daniels said: “This move will give us the capacity to start working for more high street brands; our ambition is to have names like Top Shop, ASOS, Adidas and Nike in our portfolio.
“We took full control of the design and decoration so it’s just as we want it; it’s a sustainable space, including our waste management and energy, which is recycled and renewable.
“We’ve added plenty of desks for when we grow and as hot desks for local creatives, but the large studio space is the biggest bonus, as we no longer have to hire external spaces and it means we can be even more reactive when clients send us last minute products to shoot. Everything about it feels right and we’re really excited about what the future holds.”
