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Our 10 Best Betting Apps In The UK [Updated: May 2024]

There are more sports betting fans placing their bets using UK betting apps than ever before. Previously, the only option was to place bets via a brick-and-mortar betting shop, before technology introduced the ability to place bets via UK betting sites. As time progressed, sports betting apps came into the fold, and these have become hugely popular amongst punters. Here, we have found the best betting apps in the UK, along with betting apps free bets that can be claimed today.

Best Betting Apps UK

There is a huge selection of online betting apps in the UK. Sports betting apps are extremely popular thanks to how easy they are to use and to place your sports bets from. These betting apps also come from recognised betting sites, giving an immediate level of trust from potential customers. What’s more, there are betting apps with free bets that can be claimed below, the best of which we have listed below.

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Top of our list of the best betting apps in the UK is Betfred, which has one of the best betting apps free bets offers around. Betfred’s new customer offer sees users that sign up and place a £10 qualifying bet rewarded with £40 in bonuses to claim. There is a fantastic range of betting options at Betfred, and one of it is the most impressive selections of sports to bet on. The Betfred app also has the option to live stream a number of events across the platform and it compatible with both iOS and Android devices. 


bet365 is a giant of the sports betting world and there are few more popular UK betting apps than the one developed by bet365. Their mobile app is free to download on iOS and Android and comes complete with one of the cleanest user interfaces we’ve seen from online bookmakers in the UK. New customers at bet365 are sure to be impressed with the quality of their app and also with the new customer offer that greets them. Bet £10 to get £30 in free bets when you sign up with bet365 and download their mobile app. 

William Hill

Up next is William Hill, which is one of the most well-established bookmakers in the country. Initially known for its huge array of high street betting shops up and down the country, William Hill is now a major force within the sports betting apps game. Their brand is one of the most trusted around and mobile customers that download the William Hill app can also benefit from some excellent mobile-exclusive offers and promotions. Sign up today to get £30 in free bets from a £10 qualifying bet. 


BetVictor is the latest UK online betting apps to make the cut. Customers that join BetVictor can benefit from the wide range of payment methods that are available to use, making deposits and withdrawals a seamless process. The quality of their mobile app ensures that even inexperienced users of UK betting apps can quickly become familiar with its layout and the location of the markets that they are interested in claiming. New customers at BetVictor can claim their bet £10 get £40 in free bets bonus, making it one of the best betting apps with free bets in the UK.


BetUK is a relatively new face in the UK sports betting scene and has become one of the best football betting apps around. There is a huge selection of football betting markets and their welcome offer includes a £10 free bet on football. In total, new customers who download the BetUK betting app and place a £10 qualifying bet are then rewarded with £30 in free bets. New betting sites often have to go above and beyond to stand out from the crowd next to their more established competition, making it always worthwhile to try something new. 

Virgin Bet

There will be plenty of brand recognition associated with Virgin, but not necessarily as a bookmaker. Virgin Bet has emerged onto the scene and comes complete with a betting app that can be downloaded for free on iOS and Android devices. The up-to-date technology ensures the app is fast and responsive, allowing users to place their bets in a timely manner. New customers at Virgin Bet are eligible to claim £20 in free bets once they have created their account by depositing £10 and using it on a qualifying bet. 

LiveScore Bet

LiveScore Bet is next on our list of the best betting apps UK. LiveScore Bet is one of the best new betting sites and has impressed with the quality of its betting app. Coming with a wide selection of markets and sports to bet on, LiveScore Bet does not disappoint its customers when it comes to betting options. Those who sign up and download their betting app today can claim the company’s bet £10 get £20 in free bets welcome offer.


Betway is a familiar brand to many in the UK, having been founded in 2006. They accept players from multiple countries across the world, making them a brand that can be trusted by users that sign up. Betting apps free bets are highly coveted by sports betting fans and the offering for new customers at Betway is slightly different to the brands covered on this list. New customers that create an account can get a £30 matched free bet if their first accumulator bet loses. Of all the betting apps free bets on this list, this is the only one that isn’t a ‘bet X get Y’ offer.


The last of the best betting apps we have found in the UK is Mr.Play, which is available to download today on your mobile device. Mr.Play has a great selection of in-play and live betting markets to choose from, as well as a betting app that is easy to use. Once you finish creating your account with Mr.Play, there is the option to claim their new customer offer too. Bet £10 to get a £10 bet token as a bonus for signing up.

How To Download UK Betting Apps

Potential players that are interested in using these sports betting apps will be delighted to learn that it is a quick and simple process to download them onto their mobile devices. Start first by clicking the link to the bookmaker that you are interested in joining above. From here, you will be taken to the registration page and will be required to enter a number of personal details such as your name, address, date of birth and chosen username and password. Remember only players aged 18 years or older can legally sign up to an online bookmaker in the UK.

Once you’ve created your account, head over to the app store on iOS devices or the Google Play store on Android and search for the bookmaker with which you have just created an account with. From there, download the app and use the previously created login details to access your account. Choose a deposit method to make your first deposit and follow the terms and conditions of the new customer offer to claim your welcome bonus. Be sure to carefully read the T&Cs of any bonus you claim so no mistakes are made when attempting to claim them.

How We Select The Best Betting Apps

There is a huge number of betting apps available to players in the UK. Not necessarily all of them will be worth your time, meaning it’s important to only choose the ones that will provide the best mobile betting experience possible. That is why we have whittled it down to each of the best UK betting apps listed above, which have passed the test of what we look for. The full list of criteria that we use to assess online betting apps can be found below.

Betting Apps Free Bets

One of the first things that we will look for from betting apps is the free bets that are on offer for new customers. It has become standard for bookmakers to offer new customers the chance to claim a bonus upon registering an account, meaning any that do not offer this luxury are unlikely to really provide the same level of rewards as other bookmakers. As such, we only recommend betting apps with free bets for new customers for the best possible start to your experience with a new betting app.


Knowing that a betting app is safe to use has to always be the top priority, particularly when sensitive information such as your address and banking details are being provided. With that in mind, we have only included betting apps that have come from bookmakers that are fully licensed by the United Kingdom Gambling Commission. In the UK, also be sure to only download betting apps from official sources such as the App Store or Google Play Store.

Range of Sports

The selection of sports that can be bet on with a betting app is another extremely important factor when it comes to providing a complete sports betting experience. Whilst all bookmakers will cover the biggest sports such as football and horse racing, we like to see them go above and beyond with the more niche events to cater for as many customers as possible. 

Bonuses and Promotions

Existing customer promotions are critical in retaining a sports bettor’s interest in a betting app. A lack of bonuses and promotions could easily send a customer elsewhere pretty quickly, especially if competitors are packing their pages with special offers for their customers to claim. Regular extras like odds boosts and special promos will go a long way to keeping loyal players.

Live Streaming

Technology now allows for selected sporting events to be live streamed directly on betting apps. This is now a sign of a top betting app and something we will look out for as a nice additional touch. It will be stated within the betting app which sports are covered via live stream and you can find streams on each of the betting apps listed above. 

Customer Support

If there is a need to access help via customer support channels, help should be quick and forthcoming. We aim to see a variety of customer support options such as live chat, telephone and email, as well as via social media. The time it takes to receive a response is another important factor, with only the best betting apps being able to muster a quick reply to any queries that may come their way. FAQs are another useful addition to this category.

Competitive Odds

Finding a betting app that has competitive odds is another important factor. Having the most competitive odds possible will ensure players get the most significant returns possible on their winnings and will not leave any extras potentially on the table.

Best Football Betting Apps

Football is big business in the UK and the same applies to the betting interest in the sport. There are plenty of football betting apps around and some of the very best are included in our list above. They are all free to download and come with excellent welcome bonuses that can be claimed upon completing the registration process. If picked to select the best football betting app from the list above, we would side with bet365. 

bet365 is not just one of the best betting apps around, it is also one of the most rewarding for football punters. It has a large variety of football offers available, including bet boosts, 2+ goals ahead early payout offer, up to 70% soccer accumulator bonus and soccer substitute guarantee. In addition, bet365 gives customers some of the most competitive odds when it comes to football markets in the industry.

Best Horse Racing Betting Apps

The other big sport in the United Kingdom is horse racing, which attracts a large volume of bets from punters from up and down the country every single day. There are meetings in the UK and Ireland nearly every day of the year, meaning there is always plenty of horse racing to bet on. Betting apps have made horse racing even more accessible for punters every day and sees extra offers become available such as odds boosts and the opportunity to claim horse racing free bets.

Of the betting apps listed above, we think Betfred is the best horse racing betting app. A quick glance at their promotions page details a significant number of horse racing promotions for existing customers such as best odds guaranteed, extra place races and free bet if second in selected races. Betfred is serious about horse racing and has some of the best betting odds, along with widespread coverage of the sport in the UK and Ireland, as well as the rest of the world. 

New Betting Apps

There are plenty of benefits that come with downloading and using new betting apps. They have to go above and beyond to compete with the more established forces within the sports betting industry, meaning they often have additional benefits such as generous welcome bonuses, the most up-to-date technology and betting apps that are extremely quick. There are plenty of new betting apps listed above including BetUK, Virgin Bet and LiveScore Bet.

Features Of Betting Apps

There are plenty of betting features that have also contributed to the popularity of betting apps in the UK. These create a more personalised betting experience that offers a greater selection of bets to place. Some of the betting features that are available with the listed UK betting apps above include:

  • Cash Out: One of the most popular betting app features is cash out, which has become a staple of most betting brands. With cash out, punters are able to settle their bets before the end of the event. However, this will often come with accepting a lower payout than the potential returns of the initial bet.
  • Bet Builder: Bet builder is still a fairly new addition to the world of sports betting in the UK, but has become a big hit amongst punters. With bet builder, customers are able to combine multiple outcomes in an event and bet on them under one bet. It is the equivalent of an accumulator bet, but with only one event. For example, in a football bet builder punters can bet on outcomes such as the full-time result, goalscorers and players to be carded all under one bet for combined odds. 
  • In-Play Betting: Being able to bet on live events has become expected of bookmakers in this day and age. At each of the online betting apps that we have listed above, there is the ability to partake in in-play betting, which allows you to bet whilst the game is still ongoing.
  • Live Streaming: In cohesion with the above, live streaming is a huge advantage for a betting app to have. By having live streaming available, customers can watch the events they have bet on live, or potentially bet on based on what has occurred in the event to that point. Having the option for both in-play betting and live streaming is a huge advantage for bettors.
  • Reward Clubs: Otherwise known as loyalty clubs, reward clubs ensure that players who are the most active with a betting app are rewarded accordingly. Generally, these types of promotions will require players to bet a set amount each week to be rewarded with free bets. For example, bet £20 per week to receive a £5 free bet as part of a free bets club.

Betting Apps vs Betting Sites

Like anything, there are pros and cons of using betting apps over betting sites. Some of the key advantages of using betting apps include the convenience that comes with them. By having a betting app downloaded onto your phone, it will be easily accessible and also will not require you to log in if you choose to save your login details. Technology also means that many of the betting apps that you will find listed above will be much quicker than their betting site counterparts. 

Direct notifications can also be sent to your phone if you choose to do so, ensuring that you do not ever miss out on any exclusive offers and promotions that are launched with your bookmaker. However, there are some advantages to using betting sites. Horse racing and football betting sites have been the staple of UK online sports betting, meaning many customers will be more familiar with how to navigate a betting site over a mobile app. Also, you will need your phone to be fully updated to benefit from the latest betting app updates and technology that comes with them. 

Betting Apps Free Bets

You can find betting apps with free bets for signing up listed above. These bonuses are a huge incentive for many to download them onto their device, resulting in the apps that do not have them often being left to the side. There are some great free bets offers available for new customers that choose to sign up to and download the betting apps listed above. The biggest free bets bonuses available from the betting apps above are from Betfred and BetVictor, both of which have £40 in bonuses on offer for new customers. They are followed closely by bet365, William Hill and BetUK, all of which have £30 in free bets available for their new customers. 

Sports Betting Apps Payment Methods

We always want to see a range of payment methods available from the betting apps we are reviewing. A greater selection of payment methods will make deposits and withdrawals easier for a greater number of customers. There are plenty of popular payment methods available, for example, PayPal betting sites are in huge demand. Some of the types of payment methods we will look for include:

  • Debit Cards
  • Credit Cards
  • E-Wallets
  • PayPal
  • Bank Transfer
  • Apple Pay
  • Android Pay
  • Google Pay
  • Pay By Phone Bill


What are the Best Betting Apps UK?

The best football betting apps are listed in this post, which also features major providers like William Hill and Bet365. Visit the preferred betting site by clicking on any of the various links on this page, then fill out the account application there.

What are the best free bets from Betting Apps?

New users who register with one of the two mentioned betting apps can claim a £40 welcome bonus. As a new customer, bet £10 to get £40 in free bets from Betfred and BetVictor.

Are Betting Apps easy to use?

Quite Simple! Betting sites offer apps to make it easier to sign up and to have a more reliable and trustworthy experience. Continue reading to find out which apps have legitimate licencing and sign-up bonuses.

Are Betting Apps free?

Only the best betting sites offer a free betting app to play on your phone. Betting sites that offer betting apps include Betfred and bet365. to access them you’ll need to make an account on the live website and then log in on the app to continue, after make a deposit and enjoy.

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