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Our 10 Best New Betting Sites In The UK For July 2024

Many new fantastic betting sites are popping up in the UK gambling scene each year, and with so many of the best betting sites to choose from, it can be hard to find the right one for you. Seeing the success of the best betting sites, many brands have been expanding and improving their online platform to please users. To make your life easier, we’ve compiled a list of the best new betting sites to choose from. Each site we recommend has passed our strict criteria to be an eligible site. Keep reading to learn more about each site and what to look out for. 

New Sites For Betting UK

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BetUK is owned by the well-established Leo Vegas, giving the BetUK site a new and fresh launch. Due to the resources behind it, including MGM Resorts International, BetUK has become one of the best and most popular new betting sites out there. The site is so highly rated due to its features like generous bonuses and competitive odds on betting markets. Additionally, for sports betting fans, BetUK has a high-quality live-streaming feature where users can watch the big event whilst it happens through the BetUK site. Visit BetUK today for a full gaming experience. 

Virgin Bet

The Virgin name is widely recognised globally and is well known for various other businesses. Virgin Bet is the company’s newest edition and was established in 2019, it has indeed risen in popularity in a short space of time. This site has made this list due to its incredible features. These include competitive odds on betting markets, giving users a greater chance of success and a brilliant mobile app. The Virgin Bet mobile app can be downloaded on both iOS and Android devices, allowing users to play on the go. 

LiveScore Bet

Launched in 2019, LiveScore Bet is one of the best new betting sites and has gained a popular following. For a new site, LiveScore Bet did brilliantly in gaining traction from users across the country, and it comes as no surprise. The site offers rewarding promotions for both new and existing customers that are easy to claim. Additionally, the live in-play betting option at LiveScore Bet is exceptional, allowing users to place bets on the big game whilst it takes place, providing an immersive feel to online betting. 

Mr. Play

Well known for its excellent sportsbook, Mr. Play has made it onto our list of the best new betting sites. With the sportsbook launching in 2019, Mr. Play has since caught the attention of many bettors across the country due to its high-quality gaming experience. With competitive odds in various markets, including horse racing and football, users are in for a greater chance of success at the site. Mr. Play also offers all customers regular and rewarding promotions, including welcome bonuses and ‘Playboosts’ where customers get enhanced odds on accumulator bets. Players looking for an all-rounder should visit Mr. Play today! 


Whilst the BetVictor brand itself isn’t brand new, the site has recently undergone a complete makeover and revealed some new updates and excellent features that all players will love. Some of the excellent features that BetVictor now offers include live streaming on major sports events so players never have to miss a score again. To go hand in hand with live streaming, in-play betting is also available, allowing users to place their bets whilst an event is taking place, providing an immersive feel. New and existing customers can look forward to rewarding bonuses at BetVictor. Create an account today. 


Betway is a well-known brand within the gambling scene and is trusted and used by many players. Within the last few years, Betway has updated the special features on the site and given the betting site an overall refresh. For sports betting lovers, this includes comprehensive coverage of over 30 sports, including football, horse racing and golf, all with competitive odds. Additionally, Betway offers users a fantastic live streaming option so players can watch the big game from the betting site to avoid missing a goal. Betway certainly offers its customers a whole host of features, making it one of the best new betting sites. 


Being one of the most well-known bookmakers in the UK, Betfred certainly shows for this title. With a site packed full of exceptional features to benefit users, Betfred certainly deserves its spot on the list of the best new betting sites. Betfred’s sports betting certainly stands out due to its broad coverage of various sports, including horse racing, darts and football. All sports markets come with competitive odds to increase users’ chances of success. Users can benefit from the generous promotions at Betfred, specifically new customers, as the site offers a generous welcome bonus. 


bet365 is recognised worldwide for its excellent reputation and the high-quality gaming experience it provides for customers. The priority at bet365 is to keep users enticed and rewarded. They certainly achieve this through a comprehensive range of football markets with competitive odds and generous bonuses like their brilliant welcome bonus for new customers. Players can rest assured that all payment methods accepted at bet365 are secure and reliable and provide speedy deposits and withdrawals, so players don’t have to wait unnecessary times. To top it all off, the customer support service at bet365 is brilliant and will help with all user queries. 

William Hill

William Hill is proudly named one of the best betting sites around and shows the gambling industry how online betting should be done. The popularity and excellent reputation of William Hill indeed stem from the special features offered to all players. These include various deposit and withdrawal methods that are safe and secure and a plethora of high-quality betting markets, including classic sports like football and horse racing. Additionally, all betting markets at William Hill have competitive odds. Players who prefer to play on the go are lucky as William Hill offers a fully mobile-optimised mobile site and app.

Advantages of New Betting Sites

All of the best new betting sites that we recommend in this article come with various advantages as to why they benefit users. New betting sites have the advantage of following in the footsteps of older sites, creating updated features, and avoiding any mistakes older sites may have made. Some of the great features that users will find at new betting sites include: 

  • Generous welcome offers and existing customer bonuses 
  • A plethora of betting markets, including popular sports
  • Live streaming feature
  • Competitive odds on betting markets 
  • Fully optimised mobile apps and sites 

How We Rank The Best New Betting Sites

With so many new and emerging betting sites out there, it can take time to choose and trust the right one. We have done all the hard work for you and specially selected the best new betting sites featured in this article, ensuring they pass all our criteria. The criteria to rank the best new betting sites are detailed below. 

Welcome Offers

The best new betting sites will undoubtedly offer brilliant welcome offers for new customers at the site. New sites can clearly see that welcome offers do exceptionally well at betting sites and are an excellent way for new customers to earn a bonus and boost their bankroll. Welcome offers are a great quality to look out for because users will be more likely to sign up for a site that offers a bonus compared to one that doesn’t. The best new betting sites offer various welcome offers, including free bet offers and match deposit bonuses. Welcome offers are straightforward to claim and a great feature to look out for when choosing your next betting site. 

Range of Betting Markets

New betting sites that offer extensive coverage of betting markets will be ranked highly. Users at a site will appreciate the excitement of various markets, including a great range of sports to choose from such as football, horse racing and darts. An extensive range of betting markets also increases the chance of players finding a sport they love and can place their bets on. We rate new betting sites highly for this feature, and it is a bonus if the markets offered are niche and highly sought after by bettors, such as sports tournaments and speciality markets. 

Competitive Odds

Odds are prevalent at betting sites, and users must look for a new betting site that offers competitive odds on its markets. Odds are in place to give the player a slight idea of the likelihood of their bet winning; specifically in sports betting, it can give users an insight into the team most likely to win. Users can then wager on a certain amount of the outcome of the bet. The betting site will supply odds on betting markets for customers to use and is a way for the betting site to make a profit. When choosing your next betting site, ensure the odds are competitive to have the best chance of a big payout. 

Payment Methods

A new betting site with a large variety of secure and reliable payment methods is a quality that we look out for when recommending the best new betting sites to our readers. Furthermore, with so many deposit and withdrawal methods to choose from, it can be challenging for users to determine which are the safest. Some high-quality payment methods we recommend include Skrill, Neteller, PayPal — PayPal betting sites are in high demand — and Visa Debit.  All provide fast and secure transactions with little to no transfer fees. Therefore, we don’t recommend sites with limited payment method options. 

Live Streaming

A live streaming feature at betting sites is becoming increasingly popular with bettors and sites alike as it provides a high-quality sports betting experience and convenience for players as everything they need is in one place. Live streaming is great for watching the big event through the betting site, so you do not miss a score. All the best new betting sites offer a high-quality live streaming option for players to enjoy their favourite sports live. Live streaming is also beneficial when in-play betting. This is where users can place live bets on a sport whilst it’s taking place. The two create an immersive feel for online betting. 

Mobile Options 

There has been an increase in the popularity of mobile gaming over the last decade, with most online betting platforms now also offering a mobile counterpart. The best betting sites must offer a fully optimised mobile app or site to make it onto our list. Nowadays, bettors will use their mobile devices for almost everything, so why exclude betting? All of the best new betting sites listed above offer high quality, fully optimised mobile betting apps and sites so users can play on the go whilst receiving the same top gaming experience they would expect to find on the desktop version in the convenience of their mobile. 

Existing Customer Promotions 

While it is important for new customers to be enticed to join a new betting site using generous welcome bonuses, keeping existing customers excited about a betting site is equally important. The best new betting sites offer many existing customer promotions to ensure loyal and returning customers get rewarded and want to keep investing time in a new betting site. Some popular promotions include free bet offers, match deposit bonuses and no deposit bonuses. We don’t feature any new betting sites that don’t offer an adequate amount of existing customer promotions. 

User Interface 

The ease of use at a site and the quality of the user interface are essential factors when it comes to us choosing new betting sites to recommend to our readers. When visiting a new betting site, the last thing that players want is to need help finding the bonus or betting market they desire. The more simplistic the new betting site or mobile app is, the better. That is why all of the best new betting sites featured in this article provide a logical and user-friendly interface at the sites, meaning users can avoid unnecessary confusion and enjoy potentially winning some top prizes.

Best New Football Betting Sites

Football is one of the most wagered-on sports in the nation, and it is therefore a requirement that the best new betting sites provide extensive football betting markets and betting options for football fans to enjoy. To ensure our recommended new betting sites fit the title of the best new football betting sites they must offer coverage and markets for the most significant football events. These include the Premier League, the Champions League and the World Cup. Players will enjoy placing their bets on these big events and can celebrate them by potentially earning some top prizes. Additionally, the best sites must offer competitive odds and also have a selection of football betting apps to download, too. Some of the best new betting sites that offer excellent football betting coverage include BetUK and Betfred. 

Best New Horse Racing Betting Sites

Along with football, horse racing is one of the most popular sports across the UK, making it a top choice of betting market for many bettors. When we think of betting, we think of horse racing and massive events such as Cheltenham Festival and the Grand National, where punters anticipate their chosen horses’ victory. The best new horse racing betting sites will offer extensive coverage of the biggest horse racing events and live streaming features so players can catch all of them. The best sites will also offer competitive odds on each race to attract players even more. Sites will also offer generous promotions to accompany horse racing events, including best odds guaranteed, non-runner no bet and acca insurance to help protect players.

New Betting Apps 

All of the best new betting sites featured in this article offer high-quality, fully optimised mobile apps for users to enjoy the site’s quality features on the go. To download one of the new best betting apps, players must visit either the App Store or the Google Play store, sign up to the app once it’s downloaded and enjoy placing their first wager. Mobile gaming is gaining popularity, and players prefer to play on the go anytime, anywhere. All of the best new betting sites we have recommended allow for convenient betting, and users can expect to find the same excellent quality features from the desktop version on the mobile apps.  

Betting Sites Offers & Bonuses 

The best new betting sites will offer new and existing customers a range of generous bonuses and promotions to keep players enticed and rewarded at a site. Taking inspiration from the popular older sites, the newest betting sites know which bonuses bettors love. Detail on each bonus type is further explained below, so keep reading to find out which bonus is suited to you. 

Free Bets

One of the most popular bonuses found at the best new betting sites, free bet bonuses are simple to claim and rewarding for users, new or existing. Whilst free bet bonuses can often be found as part of welcome bonuses, they are also used in existing customer promotions to attract users. Free bets are a great bonus as they allow users to try out a site or betting market without parting ways with their own money and still potentially earning some top prizes. Users can either make a deposit or wager a certain amount to earn free bets. It’s important to remember that users cannot withdraw the free bet amount but instead must use it to wager on the site. 

Enhanced Odds

Users looking for a bonus primarily focusing on a specific betting market should try out enhanced odds. Enhanced odds will often be offered to users on certain markets when there is a specific event taking place. Betting sites will demonstrate this bonus by offering a boosted price on a market, which means users will get a higher payout for their money. Whilst this bonus is typically offered on certain sports events, it can also be provided to players as a regular bonus as well as rewarding a customer’s loyalty to a new betting site. 

Deposit Bonus

Deposit bonuses are a simple yet rewarding bonus for users to claim at their favourite new betting site. A deposit bonus, as the name suggests, requires users to make a qualifying deposit to unlock the bonus. The amount players have to deposit varies depending on the new betting site. The betting site will match a player’s deposit up to a certain amount. An example of a deposit bonus is if a player deposited £10 on a 200% deposit bonus, they will receive £20 in bonus rewards. Players should always be sure to read the terms and conditions on any bonuses that they are claiming to avoid any unwanted surprises. 

Bet and Get

Also known as ‘Bet Y get X’, Bet and Get bonuses are found at all of the best new betting sites that are featured in this article. They are simple to claim and give users a clear understanding of what they are receiving. This bonus can be claimed by users depositing or betting a certain amount, as stated by the offer and receiving a stated reward in return. Bet and gets usually come as part of a new customer offer. An example of a bet and get would be if a player bets £10, they can receive £20 in bonus credits that will be added to a player’s account. 

Matched Deposit Bonus 

Matched deposit bonuses are similar to deposit bonuses in the fact that players are required to make a qualifying deposit in order to be eligible to claim the bonus. However, with a matched deposit bonus the betting site will match a player’s initial deposit up to a certain amount. For example, if a player deposited £20, they will be credited £20 back in bet credits. All of the best new betting sites listed above offer their users excellent matched deposit bonuses. Always read the bonus terms to ensure you know what to expect. 


What are the Best New Betting Sites? 

To get you started we have included some exclusive welcome offers from the most reputable well known betting sites online, including Bet UK, virgin Bet and Livescore Bet. Check out more information here!

How do I join the Best New Betting Sites?

The best new betting sites we have just discussed feature extremely simple signup and account creation procedures that just need a few simple steps to finish. Users must ensure they meet any requirements to use the site. Read the guide below to get started.

  1. Firstly choose which best new betting site you wish to create an account at
  2. Visit the desktop site or mobile app of your chosen new betting site to get started
  3. Select the ‘join’ button to access the sign-up page
  4. Once on the sign-up form enter all required information which can include full name, address and bank details
  5. Players are also required to create a username and password to use for future logins
  6. Accept the betting site’s terms and conditions 
  7. Once you have successfully created an account you begin wagering at your chosen best new betting site

Are New Betting Sites Better than Older Betting Sites?

Older betting sites have had the time to learn from mistakes and develop a more reliable customer experience over new casinos however newer casinos will develop fresh and more exciting new games and offers than the old ones. Due to customers staying with the older betting sites, it’s normally hard to find something different to what you are used to. So to conclude this they both have pros and cons and this totally depends on your preferences. To find out more information check it out here!

Are New Betting Sites Safe?

Yes, the best new betting sites we recommend are safe and dependable. We check player security before approving any gaming websites. All websites need to show that they are compliant with all relevant regulations and provide a licence at the bottom of the main page. This may include the UKGC for licencing in the UK. Data encryption is used on all betting sites as an extra precaution to ensure the security of all user information.

Can I live stream events at New Betting Sites?

Customers can watch the big event while betting at the bookmaker of their choice and never miss a point thanks to the live streaming features offered by the best new betting sites that we have mentioned in this post. Live streaming is accessible for several popular sports, including football and horse racing. For an entertaining gaming experience, make use of the lice steaming feature at one of the best betting sites mentioned in this article.

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