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Saturday, January 10, 2026
BusinessAGENT ACADEMY CONNECTS EMPLOYERS TO YOUNG TALENT TO ATTRACT FUTURE WORKFORCE

AGENT ACADEMY CONNECTS EMPLOYERS TO YOUNG TALENT TO ATTRACT FUTURE WORKFORCE

Agent Academy is inviting leaders from Greater Manchester’s digital and tech community to join them for an afternoon of thought-provoking guest speaker sessions and discussions, to explore how to effectively attract, develop, and retain future talent in the North West.

Despite the fact that Gen Z is expected to account for 27% of the country’s workforce just three years from now, businesses are facing challenges in attracting and retaining this talent. According to The Youth Lab, there is a cultural divide in workplaces and with issues regarding work environment, leadership styles, and culture and values, businesses have a lot to learn when it comes to adjusting to this new workforce.

This event, hosted at No.1 Circle Square, is in response to Greater Manchester’s growing and diverse economy that is creating exciting career opportunities for those who reside here. In order for the area to fully thrive, businesses must understand how to attract the local, untapped pool of future talent so that they can benefit from this evolving landscape.

Taking place on Wednesday 9th November, speakers at the event including leaders from TalkTalk, Bruntwood, HPE, and Roku, will highlight the benefits of working in Greater Manchester and why it’s important to retain our local talent. Attendees will also hear from early careers talent, who will shed some light on what their employers did well to attract them and what future talent really want from the companies and places they work in. This includes Agent Academy’s Rise graduates who left the twelve-week training programme, which gives young people the skills and experience needed to land a job, and went onto start meaningful careers with digital and tech businesses that reside in Manchester, such as CGI and Havas Lynx.

Zoe Wallace, Director at Agent Academy, said:

“Talent for Growth will be one to remember. Together, we’ll explore how local talent can benefit from economic growth and secure high-value career opportunities with leading companies based in Greater Manchester.

“Strengthening the relationship between businesses and young talent is at the heart of what we do at Agent Academy. During this event we will be looking at examples so how employers are disrupting traditional recruitment practices and open opportunities to people from diverse backgrounds who might otherwise have been locked out.  There is so much incredible talent right on our doorstep and we want to encourage more business to innovate when it comes to attracting and onboarding future talent.”

Jessica Bowles, Director of Strategy at Bruntwood, said:

“Manchester has an ever-growing number of amazing companies creating more and more high-quality jobs. We know we have hugely talented people in this city – our challenge is to help them connect.

“Events like this are a great place to work out how to do this better. I’m particularly looking forward to hearing more from young people in the city, our fantastic tech businesses and of course the inspirational Agent Academy.”

Helen McHugh, Head of North West Engagement at TalkTalk, said:

“There’s no doubt that the digital and tech ecosystem in Manchester is thriving. A huge part of this is the young talent that inhabits our city, bringing new ideas, perspectives and opportunities to any business.

“At TalkTalk, it’s incredibly important for us to nurture our homegrown community so that no one is left behind. Through our initiatives in the tech sphere, we’re determined to give minority groups equal opportunities that ensure Manchester is the go-to place for digital and tech jobs. I’m really looking forward to showing exactly how we do this at Talent for Growth.”

Businesses and young talent are encouraged to attend Talent for Growth and can register for free here:

https://www.eventbrite.co.uk/e/talent-for-growth-tickets-427904783727?aff=erelexpmlt

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
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