Social media video production agency Fraggell Productions has secured a client win with Northcoders PLC, an industry leading provider of training programmes for software coding.
Fraggell Productions will be responsible for supporting both Northcoders’ B2C and B2B offering as the business prepares for national expansion.
Fraggell Productions, located in Manchester, will also focus its efforts, over the next three months, on managing the coding bootcamp’s paid social, while creating video content for the brand so that more people learn to code and get hired as a result.
Northcoders, which was founded by Chris Hill, represents a step-change in the coding industry. Applications for their accessible training programmes have risen as the UK moves away from the pandemic and more individuals seek a career change. As the national reach of Northcoders expands across the UK, it also aims to launch new products in Q1 of 2022, in order to diversify its revenue streams.
Fraggell Productions has built up a strong reputation in the direct-to-consumer sphere, having also observed a rise in demand because of Covid. This means they have been able to adapt and embrace the changes to offer brands precisely the content they want and have come to expect as audience expectations shifted.
Fraser Cottrell, Co-founder of Fraggell Productions, said: “Northcoders is the biggest game-changer in the coding industry in recent years and it’s now our job to raise further awareness of their brand through paid social. We love to flex our creative muscles and we hope to provide impactful content which reflects their level of ambition, while attracting a host of new customers.
“We worked with Northcoders several years ago and our partnership was extremely rewarding. We’re confident this will continue as we get started on the next exciting phase.”
Charlotte Prior, CFO of Northcoders, added: “We’re excited to welcome back the team at Fraggell Productions. They are great to work with and nail the brief each and every time. After the pandemic it was important that we re-address our marketing strategy and how we can use paid social media to our advantage, and we knew that Fraggell Productions were the right people for the job.”
This is the latest partnership in a host of new client wins for Fraggell Productions over the past six months, which include The Protein Works and Beauty Bay.
Fraggell Productions also counts PrettyLittleThing, BoohooMan, Lavish Alice, LADBible and Papa Johns among its impressive portfolio of clients.
