KOMI group – the Manchester headquartered social media marketing company – has reported that its turnover hit £1m for the first time in the last year and that it aims to double that figure over the next 12 months.
During the same period it also grew its headcount from seven to 30 people. The firm expects that number to jump by another 15 by mid-2021.
Since the start of the coronavirus crisis, KOMI has won major contracts with brands including SWAN, Mars Pets and The Flava People. It has also committed to take out additional office space at its base in Beehive Mill, Ancoats.
The news follows its rebrand from It’s Gone Viral and restructure earlier this year which saw it become a three divisional agency business consisting of dedicated social media, marketing and licensing teams.
Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.
Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the It’s Gone Viral page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate DIY which is all about sharing fascinating and clever DIY, crafts and hacks followers can do at home.
On average the company delivers over one billion views across its portfolio of pages each month.
Andrew Trotman – managing director of KOMI group – said: “Despite tough market conditions, it’s fantastic that we’ve collectively achieved these results. The whole team has worked incredibly hard to develop our portfolio, which has been driven by a diversification strategy that is targeting our brands across different platforms. That approach has resulted in growing our Go Fetch TikTok followers to five million and our gaming page on Facebook to one million.
Andrew added: The next year is shaping up to be our best ever. Social media has become so important during the coronavirus crisis so we are committed to delivering high quality content to our followers and commercial value to the clients we work with.”
