The e-tailer has been operating in the UK since 2003 and is now one of the largest online flower retailers in the world, according to site visit data from SimilarWeb.
PR Agency One was appointed following a competitive pitch process and will be responsible for the online florist’s entire communications strategy – including consumer media relations and corporate profiling activity.
The agency will focus on building brand awareness of SerenataFlowers.com amongst its key target audience, and improving the website’s organic performance.
James Crawford, managing director at PR Agency One, said: “SerenataFlowers.com has led the transformation of the floristry market over recent years, and as the business embarks on a journey to become the world’s largest online florist, marketing and PR efforts to boost visibility, awareness and in turn, sales, are imperative.
“We are thrilled to have been appointed by SerenataFlowers.com as it looks to scale up its UK operation and expand its offering. We are confident in our ability to deliver a multi-channel campaign and build on the business’ success.”
