Broderick’s pioneering new vending loyalty app Pay 4 Vend – a UK first for the sector – is now available to customers throughout the UK following a hugely successful pilot programme.
Created in association with graduates from Manchester Metropolitan University and Italian tech giants COGES, Broderick’s Pay 4 Vend has emerged as a strong customer engagement device, a hassle-free payment tool and a popular loyalty builder. Its big prize promotions have also proved a great incentive for repeat custom at pilot scheme sites.
Broderick’s are already receiving enquiries from facilities teams and company management eager to reap its many rewards, including the convenience and entertainment value that the new loyalty app presents to customers and the business benefits afforded to host companies & snack manufacturers.
As Broderick’s MD John Broderick highlighted, Pay 4 Vend is an asset for everyone involved and is key to the future of vending. “We’ve launched the app as we spotted a real opportunity to leverage the loyalty schemes seen on the high street, with our vending customers. Our latest ‘first’ from Broderick’s raises the bar by delivering a completely fresh and convenient consumer experience in vending services. Payment has never been easier, customers can simply upload credit to the app using a cash card at a convenient time and be ready to pay the hassle-free way when they’re on the move and want to refuel at a vending machine. With 52% of people heading out of the house with no coins in their purse or pocket, this has to be the future of vending.
“However, Pay 4 Vend is far more than just a handy, integrated vending payment system, it’s informative, enjoyable and engaging and a platform for big draw competitions, rewards, discounts, news and promotions from household names and emerging brands. So far, our app pilot scheme has offered an opportunity to win spectacular prizes through the company’s vending services, including the trip of a lifetime to New York and tickets to must-see music events and experience days. Following the national roll-out we now have a full programme of showcase prizes and promotions scheduled throughout the year!”
With more than 10,000 plays of the Pay 4 Vend app video already registered since the pilot launch, consumers clearly love what they see, and these engagement figures are proving that people are keen to join in the fun, get refreshed whilst on the move and be in with a chance to win big prizes and experiences of a lifetime.
Broderick’s Pay 4 Vend is already realising its potential as a go-to resource: it gives back which means loyalty to Broderick’s and ultimately a higher spend as repeat purchases are handsomely rewarded.’’
