NARMA, the design studio founded by Nouf Al Rashed, introduced its first capsule collection, the Agal Collection, at an exclusive fashion show in London on Monday evening.
The name NARMA derives from the Arabic words “Nar” for fire and “Ma” for water, symbolising the harmony at the core of the brand. This reflects Nouf’s design ethos, which is influenced by diverse cultural traditions and artistic expressions.
Nouf’s creative process is driven by an appreciation for materials, experimenting with non-traditional elements to explore new possibilities. The Agal Collection, NARMA’s first womenswear range, integrates the symbolic black cord of the agal as a consistent feature across the collection. Designed with inclusivity and accessibility in mind, the pieces move beyond conventional fashion, speaking to a contemporary audience.
Nouf is committed to sustainability, ensuring that each garment is produced ethically and designed to be long-lasting. The Agal Collection exemplifies her vision, interweaving fashion, cultural heritage, and environmental responsibility into a unified whole.
Nouf Al Rashed, the founder and designer, commented: “This collection embodies a woman who is in love with playful curiosity, and is a reflection of creativity, with both nature and nurture working together.”
She continued: “Women were traditionally excluded from the Agal that is worn by men, so I wanted to bring in the idea of a woman’s crown. I have aimed to share this symbol of honour with a female audience, making it more inclusive and accessible to all. I hope for all women to become part of this exciting journey as The Agal Collection continues to make its mark across the globe.”
The Agal Collection was launched at Tristan Hoare, 6 Fitzroy Square, W1T 5HJ, London. This collection is more than just fashion; it’s a testament to the fusion of heritage, innovation, and sustainable design.
