Candy’s Cupcakes has announced a £900,000 turnover in 2023 – up a whopping 31% on the previous year.
Candice Bannister (pictured) began making cakes as a hobby from home in 2011 and grew a local loyal customer base via social media.
Manchester-based Candy’s Cupcakes offers nationwide delivery of its cupcakes, cakes in jars, brownies and cookies.
According to new data by Forbes, cupcake brands are going to be one of the most profitable businesses in 2024, with an estimated industry value of £33.7 billion.
Demand at record high
Demand is at a record high and – October alone, the cupcake businesses baked and dispatched a record breaking 31,000 cupcakes.
The husband and wife duo, Oliver and Candice, who run the business together, hired eight new members of staff and are currently looking to hire one full-time admin and two part-time TikTok presenters, as the business continues to expand exponentially.
Candy’s Cupcakes has grown the TikTok shop into a highly-profitable sales channel. With more than £30,000 in turnover since September on TikTok alone, the online bakery plans to expand further on the app in 2024 to help reach the 1.5 million pound target.
With the cake industry predicted to grow even more throughout the next year, this is just the tip of the icing for Candy’s Cupcakes.
This year, the business has already expanded and recently launched the first subscription box service.
Candice said: “I’d put our success down to a perfect combination of passion and unfaltering ambition. This business was born out of my genuine love for baking, and it’s what makes our cakes, cupcakes, and more so delicious. We’ve invested a lot of time into our social channels and this is really paying off so we’re very excited to see where this can go over the next year. It’s a real ‘pinch me’ moment to see those figures and has made the whole team even more ambitious for 2024!”
