Jackson, the spirited child from Chelmsford, Essex, who went viral for threatening Santa, has resurfaced in a new video by TUI, apologizing and turning over a new leaf. The video, shot by TUI, features Jackson as the ‘Chief Good List Officer,’ giving kids the chance to win a trip to Lapland.
Reflecting on his past, ten-year-old Jackson recounts, “When I was five, I told Santa I’d punch his beard off if he put me on the bad list,” and jests about still wanting to “punch his beard off” even if he’s on the good list, showcasing his playful nature.
Towards the end, Jackson responds to his dad’s query about being banned from Lapland, saying, “Dad!, I was never on the bad list, this is a myth you made up!”
The release of this video aligns with a TUI study that highlights the amusing efforts children make to be on Santa’s good list, such as finishing dinners, including greens, and helping with household chores. The study reveals that 35% of UK children begin writing their Christmas wish lists in November, with many hoping for a holiday or experience, especially a visit to Santa in Lapland.
Commenting on the initiative, Phillip Iveson, commercial director of TUI UK & Ireland, said, “At TUI we’re all about making lasting memories that stay with families for the rest of their lives, and what better place to do that than in the most magical place of all at Christmas time?”
The winner of the TUI competition will embark on a Lapland adventure in 2024, enjoying a meeting with Santa and various festive experiences. Entries for the competition are accepted from 20 November to 6 December 2023.
Behaviour guaranteed to get a child on Santa’s Good List:
- Being good at school
- Tidying your bedroom
- Going to bed on time
- Doing all your homework
- Eating all your dinner
- Helping to make dinner
- Helping with the vacuuming
- Brushing your teeth
- Avoiding arguments with your siblings
- Putting down the iPad when asked
