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Food and DrinkIs Your City Buzzing? tastecard's Latest Study Highlights the Biggest Caffeine Enthusiasts

Is Your City Buzzing? tastecard’s Latest Study Highlights the Biggest Caffeine Enthusiasts

Here at tastecard, our love for a good cup of Joe is boundless, but our curiosity got the best of us (pun intended!), prompting us to ponder: what do you love to sip on, and more importantly, save money on? We took a deep dive into the UK’s caffeine habits to uncover which cities are buzzing the most and which coffee choices are reigning supreme in getting everyone out of bed each morning.

And the Most Caffeinated City Is…

Based on our data analysis, London takes the crown with an astonishing 97,270 total monthly searches for coffee, closely followed by Edinburgh (20,290), Manchester (15,000), and Birmingham (11,810). On the flip side, it seems that Southwark is in need of a caffeine kick, as it ranks at the bottom with only 700 total monthly searches for coffee, and 5,600 in the entire year of 2023.

Top 5 Most Caffeinated Cities of 2023:

  1. London – 778,160 total searches
  2. Edinburgh – 162,320 total searches
  3. Manchester – 120,000 total searches
  4. Birmingham – 118,080 total searches
  5. York – 112,000 total searches

The Nation’s Favorite Coffee?

When it comes to coffee types, the unassuming Americano takes center stage with a staggering 1,350,960 total average searches in 2023. It is followed by the beloved Flat White (216,800), the classic Cappuccino (177,600), and the exotic Chai Latte (177,600).

Top 3 Coffee Types of 2023:

  1. Americano – 1,350,960 total searches
  2. Flat White – 216,800 total searches
  3. Cappuccino – 177,600 total searches

What’s Flying Off the Shelves?

Our data also provides insights into the nation’s favorite coffee purchases among tastecard’s sample audience. Leading the pack is the Latte Regular, with 22.3k units sold, followed by Cappuccino Regular (14.6k sold), Flat White (13.9k sold), and Americano Regular (13.1k sold).

Top 3 Coffee Purchases:

  1. Latte Regular – 22.3k units sold
  2. Cappuccino Regular – 14.6k units sold
  3. Flat White – 13.9k units sold

Are You Ready To Join the Buzz?

We hope our caffeine investigation has been enlightening. Whether you’re an Americano aficionado in London or a Latte lover in Oxford, it’s evident that the UK boasts a rich tapestry of coffee enthusiasts.

But the most crucial fact of all is the 25% savings on barista-made drinks with tastecard. This means that non-tastecard members are missing out on potential savings worth £117!

Notes: Savings are based on using tastecard’s 25% discount on barista-made drinks, calculated on the average coffee price, assuming three purchases per week.

Join tastecard today to sip and save on your favorite drinks while taking part in the nation’s cherished coffee tradition!

*Savings based on the national average price for a cup of coffee at £3.25, with the average user buying coffee three times a week.

Location | Coffee (total search volume over 2023)
London | 778,160
Edinburgh | 162,320
Soho | 128,080
Manchester | 120,000
Glasgow | 118,080
York | 112,000
Birmingham | 94,480
Oxford | 88,720
Brighton | 78,720
Bath | 76,240
Cardiff | 76,000
Bristol | 74,960
Cambridge | 72,240
Covent Garden | 70,560
Leeds | 64,160
Reading | 63,200
Liverpool | 56,960
Newcastle | 53,360
Sheffield | 46,240
Nottingham | 40,480
Camden | 40,240
Aberdeen | 39,360
Leicester | 36,480
Wandsworth | 32,960
Chester | 32,720
Milton Keynes | 31,520
Norwich | 30,640
Southampton | 26,080
Hackney | 23,760
Plymouth | 22,960
Hull | 21,600
Dundee | 20,880
Greenwich | 19,040
Bournemouth | 18,880
Derby | 18,240
Swansea | 17,120
Coventry | 13,680
Bradford | 11,920
Bolton | 10,800
Blackpool | 7,600
Southwark | 5,600

Sam Allcock
Sam Allcock
With over 20 years of experience in the field SEO and digital marketing, Sam Allcock is a highly regarded entrepreneur. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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