One mother’s inspiration from her one-year-old daughter led her to leave her stable corporate job and open a stunning nursery boutique in the heart of Cheshire. Victoria Percy launched Bump Nursery Boutique on April 26th this year, offering a luxurious and Instagrammable shopping experience for parents-to-be in Davenham Village, Northwich.
Victoria, who shares her daughter with her fiancé and business partner Matt, decided to pursue this entrepreneurial venture after returning to her hometown of Rochdale to buy baby essentials while pregnant. Having met Matt in Cheshire four years ago, the couple embarked on their latest adventure together by opening Bump Nursery Boutique.
The boutique focuses on making the process of purchasing a pram or newborn essentials a special occasion for expectant parents. Victoria explains that the idea had been in their minds for some time, but it became a reality when they had the opportunity to take over the established business, Bump, earlier this year.
With a vision to create a one-stop shop for all newborn essentials, Bump Nursery Boutique aims to redefine the luxury boutique experience. The boutique offers an array of newborn essentials, unique gifts, and fashionable clothing, providing expectant parents with a curated selection of top-quality products.
Victoria provides a flexible appointment service, inviting customers to bring their family and friends to browse the boutique and enjoy the exciting shopping experience together. She emphasises that customers can always expect exceptional service and honest advice, ensuring they receive the best possible assistance.
The 35-year-old entrepreneur, who also has an eight-year-old stepson, Henry, believes that customers should remember their nursery shopping experience as a memorable day. To enhance the experience, Bump Nursery Boutique offers personalised 1:1 appointments, guaranteed price matching, pram building and car seat fitting services, and convenient deposit payment schemes. Visitors can even explore the picturesque local surroundings and indulge in a pub lunch at one of the charming country pubs nearby.
Before venturing into entrepreneurship, Victoria worked in HR at an accountancy firm. However, the birth of her daughter sparked a transformation in her mindset and motivated her to take a leap into the unknown. She wants her daughter to witness her determination and learn that women can achieve great things by creating their own paths.
Every item available at Bump Nursery Boutique is carefully selected and researched by Victoria. The boutique proudly offers products from renowned brands such as Cybex, iCandy, egg, Oyster, BabyJogger, Doona, Snuz, The Little Green Sheep Co, CuddleCo, and Purflo. In addition, the boutique features unique clothing and gifting brands like Another Fox, Neutrum Bear, and Rose & Guy. Victoria ensures that the store reflects current trends and offers gender-neutral clothing options to break away from traditional blue and pink choices.
Apart from being a premium shopping destination, Bump Nursery Boutique also plans to host events for parents and parents-to-be in the area. These events include baby first aid courses, baby yoga classes, and a Parents To Be event, where local businesses will showcase their products and services.
Victoria has collaborated with ‘The Mum Club Hale’ to participate in an upcoming event at Trafford Palazzo in the Trafford Centre, Manchester. Visitors will have the opportunity to explore the boutique’s offerings, benefit from exclusive event promotions, and engage in Q&A sessions and product demonstrations.
Bump Nursery Boutique has made remarkable progress in just ten weeks since its opening. Victoria believes that the boutique’s success stems from the fact that it is run by a mother who understands the genuine needs of parents. By offering supportive classes and promoting local businesses, the boutique aims to create a nurturing and empowering environment for its customers.
Operating hours for Bump Nursery Boutique are between 10am and 4.30pm from Wednesday to Saturday, 11am to 4pm on Sunday, and open by appointment only on Tuesday. The boutique is closed on Mondays.
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