14.2 C
Manchester
Thursday, July 17, 2025
Retail & WholesaleWhistl Discovers Minimal Customer Loyalty in the Online Retail Sector

Whistl Discovers Minimal Customer Loyalty in the Online Retail Sector

Whistl, a leading authority on the e-commerce industry, has released a new report shedding light on the current state of the sector. Surprisingly, the report reveals that a mere 3% of consumers exhibit loyalty towards online retailers, while a significant 83% of purchasing decisions are driven primarily by price. With economic pressures affecting household spending, the report also predicts a 3% decrease in online spending for the year 2023.

Despite these challenges, the comprehensive report offers valuable guidance to e-commerce retailers on targeting consumers and boosting sales. Notably, households with an income exceeding £70k are anticipated to increase their online spending by 8%.

The study highlights that the cost of delivery now takes precedence over speed for consumers, with 54% prioritising affordable delivery compared to 24% prioritising swift delivery. Furthermore, the report reveals that £5.95 is the maximum acceptable delivery price before it negatively impacts the likelihood of completing a sale.

Opportunities for business growth are identified, such as the adoption of retail subscriptions, which resonate with 43% of the population. Discounts remain a crucial factor in attracting new customers, with 47% of respondents expressing a desire for them, closely followed by the appeal of free delivery (39%).

In terms of media habits, Facebook emerges as the most frequently utilised social channel, with 61% of respondents using it daily. Among men, YouTube is the preferred platform, while females favor Facebook.

Whistl’s report also offers unique consumer online profiles based on demographics, online expenditure, and attitudes towards spending in 2023. Additionally, it provides insights into customer behavior regarding returns, delivery, subscriptions, and social media usage.

Expressing his thoughts on the findings, Nick Wells, Executive Chairman of Whistl, remarked, “Undoubtedly, the trading environment in the UK presents challenges. However, it is crucial that we assist our e-commerce fulfillment customers in navigating these times and empowering them to thrive. Our report not only provides valuable market insights but also profiles the consumer mindset, enabling e-commerce retailers to enhance their online operations and foster business growth.”

The research conducted by Whistl took place in Q1 and involved a representative panel of 1,000 individuals from the UK. For a copy of the research, please visit: https://www.whistl.co.uk/continuetothrive

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

AIXA’s 2025 Green Mining Launch Sets New Industry Standard

AIXA Miner has launched a sustainable crypto mining system designed for 2025, positioning itself at the forefront of eco-innovation in a field often criticised...

Birmingham 2027 Invictus Games Opens Opportunities for West Midlands SMEs

SMEs throughout the West Midlands are being offered a chance to contribute to one of the world’s most moving sporting events—the 11th Invictus Games,...

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...

Birmingham 2027 Invictus Games Opens Opportunities for West Midlands SMEs

SMEs throughout the West Midlands are being offered a chance to contribute to one of the world’s most moving sporting events—the 11th Invictus Games,...

AIXA’s 2025 Green Mining Launch Sets New Industry Standard

AIXA Miner has launched a sustainable crypto mining system designed for 2025, positioning itself at the forefront of eco-innovation in a field often criticised...

More News

Switch Roles Unveiled: The Job Board Changing How Retail Recruits

Retail and hospitality recruitment is being reimagined with the arrival of Switch Roles, a next-generation platform built by those who know the industry inside...

Manchester’s biggest sweetshop gets new boss for 50th birthday

Nick Edwards has taken over at confectionery wholesaler Hancocks in Gorton and will be heading up a team of ten sweet experts. The store, which...

Manchester’s Raju Sauces announces new distribution with Ocado.com 

Helping redefine global flavours, Manchester-made Raju Sauces hosted an event with culinary experts and food lovers, as the company announced its ​listing​ with ...