Are you into the home fragrance and candles business? Or maybe you are just beginning to work on the idea of starting your own brand?
If you recognized yourself in one of the two sentences above, then this article is the piece of information you need. We’re going to help you decide what type of packaging to choose for your product, and exactly how to design it so that it compels customers.
The most important thing you need to have in mind is that nowadays customers look for sustainable products, so for home fragrance and candle packaging you need to consider an eco-friendly option in order to be able to compete.
How to Customize your Eco-Friendly Candle Box Packaging
Eco-friendly candle packaging includes a variety of sustainable materials, which are not harmful to nature, and do not pollute the environment or contribute to climate change. These types of materials are an alternative to plastic, which is accountable for a large percentage of environmental pollution, as well as damage to human health and wildlife.
Fortunately, there are manufacturers of eco-friendly candle boxes, like ThePackLion.com, that will make it a lot easier for you to create the right sustainable candle box packaging that will appeal to your customers.
This article will lead you through the most important steps of eco-friendly candle box design that will enhance your brand.
Tell your Message
Communicating your brand concept and values is momentous for earning customers’ trust and becoming memorable. To convey your brand message, you need to develop a certain tone of voice and incorporate it into slogans and taglines included in the design of the print.
This is the way to tell your clients that your brand values environmental preservation and takes action for a better world.
In order to be able to convey your message the right way, make sure you know your target audience well. Try to get into the shoes of people who would appreciate your product, and speak in a language that will touch them.
Always be honest in your message. Transparency is key to building trust.
Try to include as much information as possible on the packaging about the processes in your production which make it environmentally friendly, but provide it in a clear and understandable manner.
Create the Look
The visual side of the box also has an important role in delivering your message, establishing your brand identity, and forming an emotional bond with your clients.
Designing the box printing is the part where you can get quite creative, but you should also be smart with the use of colors, shapes, and textures, and then you can label the candle box.
Color palettes that include more neutral tones create a sense of serenity and cleanliness, associated with scented candles and home fragrances.
Clean lines and not too many different patterns are also good tips when creating designs for eco-friendly candles and home fragrance packaging. Nowadays more customers tend to be attracted more to the minimalist aesthetic, which is the reason why so many new brands are embracing it.
That type of aesthetic also fits environmentally friendly products, because it brings an association with cleanliness and authenticity.
After you are ready with your design, provide it to your supplier, and get ready to receive your printed eco-friendly boxes.
Choose the Right Type of Box
Eco-friendly packaging is highly customizable, so you have many options in terms of the parameters of the box. Make sure that it’s the right size and best showcases the properties of your product.
When ordering, provide the supplier with all the necessary information about the required features of the box.
Some suppliers, such as ThePackLion.com allow you to choose not only the type of cardboard for your candle boxes but also a certain type of finish that will bring a touch of luxury to the material. These finishes include for example foiling effect, embossing, or lamination.
An important thing to pay attention to is the type of ink, used by the supplier for the printing. They have to be environmentally friendly too in order for the packaging to be considered sustainable.
Tell Customers your Candle Boxes are Eco-Friendly
The natural look of eco-friendly candle boxes is not the only thing that will prove to customers that the packaging is really sustainable. There are many other ways to tell your clients that they are purchasing products that are truly environmentally friendly.
There are certain official markers that you can label the candle box with, which are a direct and valid proof that the packaging is sustainable. These markers include specific icons for Recycled, Biodegradable, Plastic Free, FSC Certified, Carbon Neutral, and others.
Suppliers of sustainable packaging that are certified are the only ones who have the right to use the official markers. ThePackLion.com provides you with an easy way to choose which markers you want to be printed on your boxes just by a few clicks.
