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NewsAILoopMe appoints new Regional Sales Director for the North of England and...

LoopMe appoints new Regional Sales Director for the North of England and Scotland Amid Continued Revenue Growth

Anna-Marie Whiteside joins LoopMe’s Manchester office

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, recently revealed the appointment of Anna-Marie Whiteside as Regional Sales Director for the North of England and Scotland, based in the company’s Manchester office. 

The announcement comes on the heels of significant revenue growth for LoopMe, with the company closing out 2022 with $150Million in revenue and 55% global growth year-on-year. This demonstrates continuing demand for LoopMe’s suite of outcomes-based technology products, which do not rely on personal identifying data and are available across mobile, CTV, digital audio, digital out-of-home and other emerging digital advertising channels. 

Whiteside will head up LoopMe’s sales efforts in the North of England and Scotland, including Manchester, Leeds, and Edinburgh. Her key focus will be extending existing agency partnerships and building new relationships with other agency groups and independents that have a presence across this region. Whiteside joins LoopMe from AdColony, where she undertook the role of Senior Client and Agency Sales Manager.

Stephen Upstone, CEO and co-founder at LoopMe commented: “We’re delighted to welcome Anna-Marie to our Manchester office. As a company, we took huge strides forward last year, despite economic instability, so creating this new role to support our growth in the North of England and Scotland is an exciting step in our ongoing success. Anna-Marie brings a huge amount of sales and agency experience to our business, and to our partners in this region.”

“I’m thrilled to be part of the growing sales team at LoopMe” comments Whiteside. “The company’s rapid growth and industry-leading AI-powered solution mean we’re ideally positioned to enhance existing agency relationships and build new commercial partnerships in this region, supporting the continued acceleration of the UK team.”

In addition, LoopMe has announced the role change of Simon Stone to General Manager International, and the appointment of Andy Sophocli as AVP Partnerships EMEA, both will be based in the UK. Lisa Coffey also joins LoopMe as the company’s global CRO from Amazon, where she most recently held the position of Head of Strategy and Business Development.  

About LoopMe

LoopMe, a leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimise media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.

The Company is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. In January 2022, Mayfair Equity Partners, a leading tech and consumer growth investor, became LoopMe’s majority investor, partnering with the Company’s founders, Stephen Upstone and Marco van de Bergh, its wider management team, and existing institutional investors including BGF.

The Company’s clients include brands, publishers and all five major holding companies, including dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and Warner Bros. Discovery.

For more information, please visit www.loopme.com

Olivia McHugh
Olivia McHugh
Staff writer
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