12.2 C
Manchester
Monday, June 2, 2025
BusinessHow to Increase Shop Footfall in the age of E-Commerce

How to Increase Shop Footfall in the age of E-Commerce

The high street isn’t what it was. Many shops have been forced to close their doors recently with a net total of 12 UK stores per day shutting down in 2022 in the first half of the year. This has left city centres looking somewhat empty, meaning fewer customers visiting physical stores. The main cause? The rise of e-commerce.

E-commerce was already growing rapidly, but the global pandemic propelled online shopping into everyone’s lives and changed the face of the retail industry foreseeably forever. It is estimated that there will be 60 million e-commerce users in the UK by the end of 2022, leaving the future of physical stores in doubt.

However, it seems that there is still space for a bricks and mortar store to have success. Even leading e-commerce brands such as Nike remain invested in accelerating footfall to their physical stores. If you run a high street shop or are thinking about opening one, then you’ll want to do all you can to keep living, breathing customers coming back for more. Explore the various ways in which you can increase shop footfall in the age of e-commerce.

Quality over quantity

To create a positive shopping experience for customers, make it as easy as possible for them to browse. Focus on illustrating the value of products by only having one version of each on display. This is a great way to showcase the benefits of each without overwhelming customers. It also mirrors the convenience of browsing online which is what e-commerce customers love and which may persuade them to keep stepping into your store.

Create immersive experiences

Depending on what you sell, offering a try-before-you-buy service may appeal to customers. These types of experience are impossible in the world of online shopping but are considered invaluable by consumers. Beauty stores may let customers spritz on scent, food and beverage stores can offer buffet-size samples, and sports stores may let customers shoot a few hoops or use the latest gear.

Bear in mind that changing your store into an interactive space exposes you to more risks so you may find peace of mind in shop insurance cover which can prove to be beneficial in the event of accidents or damage occurring in your store.

Get technical

The main pull of e-commerce is the search capabilities that are available due to digital technologies. You can search for products, check stock levels, and compare prices online, so we recommend offering this in-store.

This can be done by having a range of in-store tablets that allow customers to search for products. If your store stocks it, then your employees can bring the item to the customer. This will make the process quicker and more convenient which customers will appreciate. Forget next-day delivery, you can offer next-minute satisfaction!

In-store offers

image1 1 1024x684 1

Every customer loves an offer. When you make these offers ‘only available in your store’ then you’re more likely to increase footfall. This will then lead to more new customers, higher sales, and improved customer loyalty. Plus, you’ll add an air of excitement and exclusivity to your customers’ shopping experience.

It’s time to get your store back on track and get sales booming again. Make these changes and see customers return to your store time-after-time.

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Ai Law Honoured as 2025 Legal Team of the Year at National Property Awards

Ai Law is delighted to announce its latest accolade—being named “Legal Team of the Year” at the 2025 Sunday Express Construction and Property Awards....

Nudie Jeans opens its doors in Manchester

Nudie Jeans has opened a brand new Nudie Jeans Repair Shop in Manchester. Located in the heart of the Northern Quarter, this marks the brand’s...

Understanding men’s health challenges and seeking timely support

Men's health issues are increasingly prevalent, necessitating prompt attention to prevent serious complications and enhance quality of life. Recognising when to seek professional assistance...

IT support for businesses: Improving data protection with cybersecurity strategies for North West companies

Cyber threats are escalating and posing significant risks to businesses across the North West. Data breaches and ransomware attacks can cause severe financial and reputational...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Understanding men’s health challenges and seeking timely support

Men's health issues are increasingly prevalent, necessitating prompt attention to prevent serious complications and enhance quality of life. Recognising when to seek professional assistance...

Ai Law Honoured as 2025 Legal Team of the Year at National Property Awards

Ai Law is delighted to announce its latest accolade—being named “Legal Team of the Year” at the 2025 Sunday Express Construction and Property Awards....

Nudie Jeans opens its doors in Manchester

Nudie Jeans has opened a brand new Nudie Jeans Repair Shop in Manchester. Located in the heart of the Northern Quarter, this marks the brand’s...

IT support for businesses: Improving data protection with cybersecurity strategies for North West companies

Cyber threats are escalating and posing significant risks to businesses across the North West. Data breaches and ransomware attacks can cause severe financial and reputational...

More News

Thompson Wright Accountants announces retirement of senior director David Wright

Thompson Wright Chartered Accountants based in Newcastle-under-Lyme, has announced the retirement of senior director David Wright, after more than 40 years of dedicated service. David...

FREESMO Rolls Out Amazon Voucher Offer for New Customers Ahead of Vape Ban

In a bid to encourage more smokers to switch to safer alternatives, FREESMO has unveiled a new customer reward scheme—offering a £20 Amazon voucher...

How QI Group transformed employee engagement into business growth

Who is the owner of QI Group? Under the stewardship of founders Vijay Eswaran and Joseph Bismark, the QI Group has grown from a startup...