Manchester-based agency Be The Best Communications has announced the launch of “Search PR” – its new data-fuelled digital PR and marketing division.
The agency has launched the new service in response to client demand for digital services after revenue increased by more than 80% in 2020.
“Search PR” combines multiple digital disciplines together into one strategic offering, including link building, SEO, social listening, search listening, and data analytics.
The result of this is a data-informed digital PR service, which works in tandem with the agency’s existing services of public relations, public affairs, and strategic communications.
The Ancoats-based agency offers these services independently or as part of a package.
The past year has widely been credited as the year of digital transformation after the Covid-19 pandemic forced businesses to move online.
UK internet usage more than doubled in 2020, as people stayed home during the coronavirus pandemic, according to data from Openreach, which runs much of the UK’s broadband network.
Chris Walker, founder and director of Be The Best Communications, said: “By harnessing the power of data we can provide more insight on our client’s target customers and then find better ways of communicating with them.
“I’m hugely excited to be launching our new Search PR function as the past year of growth has taught us that our clients really value our approach of bringing together different disciplines of communications to help them build better relationships, generate more sales and deliver results more quickly”.
