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AppointmentsWattbike appoint digital innovation agency, Apadmi, to disrupt indoor-cycling market

Wattbike appoint digital innovation agency, Apadmi, to disrupt indoor-cycling market

The global indoor smart bike brand, Wattbike, has partnered with leading mobile-first digital agency, Apadmi, to bring an immersive, connected experience to indoor cycling.

Off the back of Wattbike’s expansive growth in 2020, the duo have already begun a large-scale digital transformation project, combining Wattbike’s power-based training solutions, with leading, state-of-the-art digital technology.

The partnership will focus on building elite training tools and systems using leading data and technological insight from Apadmi’s team of strategists, designers, developers, engineers and systems integration experts.

Wattbike CEO, Rich Baker, commented: “We’re so pleased to announce our partnership with Apadmi. Their valuable industry expertise and knowledge of the digital ecosystem will help us continue to lead the way with performance-driven indoor cycling.

“We’re living in a time of exciting progression and growth for Wattbike, off the back of investment and emergence into global markets. Sharing this sense of motivation with Apadmi will guarantee premium product growth and an outstanding difference for our customers.”

Manchester-based Apadmi have their roots in mobile technology, with a focus over the last few years on sport innovation. They’ve recently built a world-first solution for new, global sailing initiative SailGP, along with a portfolio of unique products with Chelsea Digital Ventures, the innovation arm of Chelsea Football Club.

On their appointment, Apadmi’s Jasper van de Luijtgaarden, Chief Revenue Officer, added: “Wattbike has been headlining the indoor cycling industry for many years now, and as a user myself, I’m eager for our digital experts to hone in on the immersive, performance and data-driven qualities of the brand to fuel world-first innovation for their users.

“At Apadmi, we’ve got some eager sports fanatics both on and off the bike, who are supercharged and ready to take Wattbike’s idea of ‘driven to be different’ into each stage of the digital journey.”

Apadmi has recently undergone large-scale growth, almost doubling their headcount of technical leaders, enhancing their offering for their varied portfolio of clients in the healthcare, sport, retail, and finance landscapes.

The agency, headquartered in Salford Quays, has operated a company-wide remote working approach since March 2020, yet has continued to thrive. They’ve recently been awarded Most Impressive Agency Growth at the European Agency Awards in 2020.

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