Roland Dransfield, headquartered in Manchester, has been appointed by Kick it Out; Oxford Road Corridor; residential managing agent Qube; Leeds-based developer Opus North; housing company Fortior Homes; and sustainability platform Zellar.
Football’s equality and inclusion organisation Kick it Out approached the agency to consult on the PR aspect of its full root-and-branch brand communications review. The charity, which is the most high-profile of its kind, worked with Roland Dransfield to refresh and reposition its media relations and external communications strategy.
Roland Dransfield worked alongside design agency One Fine Day – which consulted on the charity’s comprehensive rebrand – to refine Kick it Out’s place in the market following the appointment of new chair, Sanjay Bhandari.
The review led to the launch of Kick it Out’s “Take a Stand” campaign, which focuses on reporting and fan engagement. The campaign was launched with The FA at the first England International at Wembley and has had prominent placements on digital signage at subsequent international games.
In addition, the agency has been appointed to manage social media and placemaking for the Oxford Road Corridor partnership. The district, located to the south of the city centre and including landmark destinations Circle Square and First Street, accounts for 20% of the city’s GVA (£3.6bn) and 50% of the innovation assets of the Greater Manchester region.
Environmental start-up Zellar, which provides SMEs with a tailored plan to help them become more sustainable, has brought in Roland Dransfield to assist with launching the company. The agency is currently working on a stakeholder engagement exercise for its operations within Manchester, helping Zellar to connect with corporates and embed itself into the city as Manchester accelerates towards its target of net-zero carbon status by 2038.
Opus North has appointed Roland Dransfield to handle social media for the regeneration of 12 King Street in the heart of Leeds. In addition, Fortior Homes has sought social media and media relations support from the team for the launch of its latest development, Saxon Place, in Stoke-on-Trent.
CEO and founder of the agency, Lisa Morton, said: “We really can’t underestimate what a difficult year 2020 was; the creative and digital sectors were hit massively by COVID-19, which was devastating to see.
“For Roland Dransfield to have won this diverse and exciting tranche of new business in those circumstances is exceptional, and I couldn’t be prouder of the whole team. Their relentless hard work, under conditions that were new and highly pressured, has shone through.
“It’s brilliant to have won clients both on our doorstep here in our home, Manchester, and some from further afield which boast international profile and prominence.
“Purposeful relationships are at the heart of what we do, and it’s been so fulfilling to continue to create and nurture these over the past year or so – even from our kitchen tables.
“I feel as though we’re firmly on the path to building back now, and the team and I are thoroughly enjoying welcoming these new clients into the fold. We are also hugely grateful for the support we’ve had from our existing clients and our friends within our long-established networks.”
Roland Dransfield was established 24 years ago by Lisa Morton, and operates across the B2B and B2C sectors from its offices in Manchester and London. Clients past and present include Equilibrium Financial Planning, Schroders, Genr8 Developments, Manchester Hoteliers Association, Tackle4MCR, and OBI.
