Manchester-based agency, Anything, has launched Quorn’s new website after an impactful rebrand that highlights their ongoing commitment to producing great tasting food that is good for the planet.
As Quorn’s long-standing digital agency, Anything, was responsible for bringing the new ‘Helping the Planet One Bite At a Time’ campaign to life online.
Anything Account Director, Jonny Wilcox said: “With concerns about climate change at their peak, consumers are caring about the planet now, more than ever. The growth of the conscious consumer goes hand in hand with the rising interest in foods that are kinder to the planet.
“The Quorn 2021 rebrand is not just a visual refresh, but an effort to kick-start a movement towards eating food that will help the planet, one bite at a time. For us, it was really important that Quorn’s ambitious messaging and new look characterises the refreshed website.
“The website design echoes the modern look and feel of the new brand utilising the distinctive colour palette, punchy messaging and mouth-watering lifestyle photography to truly showcase Quorn’s personality online.
“From a web development perspective, there was a strong focus on creating a UX that would enable users to find what they are looking for easily and that would encourage them to engage. This has been considered through the creation of an intuitive navigation, clear signposting and interactive elements.”
Quorn’s Global Digital Manager, Lindsay Winstanley, said: “The Quorn website rebrand is vibrant, bold and has our great purpose at its heart, really bringing home our mission to get more and more people into healthy, delicious food that’s also great for our planet. It was imperative that this was translated across digital and Anything has done a really great job of showing off the new brand tone of voice, whilst still providing an excellent user experience for users old and new. For Anything, speed has always been a top priority across all the Quorn websites and the new Quorn website is no exception.”
