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AppointmentsSkyParlour expansion accelerates with multiple strategic hires

SkyParlour expansion accelerates with multiple strategic hires

Manchester PR agency SkyParlour has made multiple hires, including two senior appointments, as its expansion plans accelerate.

In a strategic hire that bolsters SkyParlour’s senior account team, B2B PR expert Jenna Walker joins SkyParlour as an account director. A trained journalist, Jenna recently held positions at One Brand Magic and Citypress in the North West of England. Based out of SkyParlour’s Manchester office, Jenna’s focus will be on leading the global PR strategy for several of SkyParlour’s international clients across the fintech ecosystem, including a well-known payments brand and an award-winning fraud prevention specialist.

Former editor-in-chief of The Paypers Adriana Screpnic also joins SkyParlour as a senior content strategist. She will be based out of SkyParlour’s recently announced London office. Adriana has had an illustrious international career within fintech marketing and journalism to date. Most notably, she spent nine years at the highly respected global fintech publication The Paypers, growing the publication’s reputation and readership with excellent industry insight and content. Adriana is a true fintech specialist. She has a wide network of industry connections, a detailed understanding of the fintech ecosystem and unrivalled copywriting skills, all of which make her an ideal addition to SkyParlour.

SkyParlour has also taken on two digital communications assistants from Manchester apprenticeship organisation The Juice Academy. Digital communications is an exciting discipline and one that is required for any fully integrated communications programme. Habon Burale and Olivia Johnston will receive on the job training from SkyParlour’s digital communications consultants in tandem with classroom learning at The Juice Academy.

Matthew Pears, director at SkyParlour, says:

“We are a people business and making the right hires is crucial. The SkyParlour team is the beating heart of the business and behind all its successes. Adriana and Jenna are exceptional hires for us. They both bring experience, industry knowledge and a seasoned skillset, which has allowed them to make an immediate positive impact.

“The apprenticeship programme with the Juice Academy in Manchester is something special to be involved with too. It has provided a way for SkyParlour to open the door into the PR industry for Habon and Olivia, who in return bring youth and a passion to learn. This is equally important to SkyParlour’s future. All four of these individually brilliant women have made the team stronger and will help SkyParlour and our clients achieve great things together. But perhaps more importantly they are also great people to work with.

“It’s exciting times at SkyParlour and this is just one piece of the puzzle. 2021 is shaping up to be a fantastic year – watch this space.”

These appointments follow the announcement last month that SkyParlour has created three new business divisions – Started, Scale and Consult – to better support businesses in the evolving fintech market at all stages of development, from start-up, to scale up, and scale out. The agency has also opened a new office space in London, with plans to open an office in New York in January 2021.


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