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NewsCreativeTruth Creative supports UA92’s safe reopening and virtual open day

Truth Creative supports UA92’s safe reopening and virtual open day

Truth Creative has supported University Academy 92 (UA92) in preparing to safely welcome new and existing students to campus as it reopened for the autumn term.

Having helped to launch UA92 to its first student cohort in 2019, Truth worked with the educational institution on a number of measures to support its safe reopening in September 2020.

The Manchester-based branding agency has created a suite of bespoke Covid-secure wayfinding graphics to encourage social distancing.

Continuing its work to support student recruitment, Truth created a digital open day to showcase the UA92 experience to prospective students. Truth’s new virtual open day page for UA92 included tour videos and opportunities to sign up for a live event including industry speakers and Q&A sessions.

Jo Scott, founder and managing partner at Truth Creative said: “We’re proud to have been with UA92 every step of the way, from launching and recruiting the first student cohort, to opening the doors for the first time in September 2019.

“It is vital that UA92 can continue to serve new and existing students and Truth has been working with UA92 leaders to implement plans for the campus to operate safely.

“Providing an opportunity for prospective students to attend a virtual open day means that no one need miss out on discovering what a UA92 education could mean for their future.”

A UA92 spokesman said: “Truth Creative has been a long term partner for UA92 and we really value their support and insight in helping us to prepare to reopen safely to students and staff.

“Inside UA92, the wayfinding graphics provided by Truth are in keeping with the overall aesthetic of the campus, ensuring that we can support safe social distancing behaviour in a way which is in line with our existing brand values.

“The virtual open day microsite created by Truth will enable potential students and their parents to familiarise themselves with the UA92 offer without having to physically visit the campus. It will be really helpful in continuing UA92’s success in attracting students interested in benefiting from an innovative new approach to higher education.”

Truth Creative was retained by UA92 in October 2019 to build on the success of its high profile launch to students in September 2019.
UA92 was founded by the former Manchester United players known as the Class of ’92 alongside academic pioneers, Lancaster University.

Located within the iconic former Kellogg’s building in Old Trafford, Manchester, UA92 offers a range of courses across business, digital, media and sport. Its curriculum is inspired by the experience and connections of the Class of ’92, developed by Lancaster University, and supported by industry partners including Microsoft and KPMG.

Truth Creative has been working with UA92 to raise its profile and attract the next cohort of students, with a brief that includes: advertising, exhibitions, print and digital.

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