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Tuesday, May 28, 2024


A Manchester-based legal lead generation specialist has grown to 60 members of staff following a recent recruitment drive.

The mmadigital group – which captures and qualifies legal enquiries before distributing them to a panel of leading UK firms – has welcomed 20 new staff to its Didsbury office across a range of departments, as well as making a string of internal promotions.

Hires include Sarah Firth as business support manager, Gavin Augton as financial controller, Daniel Lewins and Robbie Coppack – who will bolster the paid social team – and Gemma Maxwell Evans as claims manager. The remaining 15 appointments are customer service advisors for mmadigital’s contact centre who will be responsible handling enquiries from claimants across personal injury, clinical negligence, industrial disease and contested probate.

CEO, Dez Derry, said: “The pandemic has had a direct impact on the claims industry – particularly personal injury and clinical negligence due to lockdown restrictions and reduced routine hospital admissions.

“There’s no doubt we’ll see another drop with the second wave of Covid-19 but while others within the market are faced with well-publicised financial struggles, there still remains a requirement for these legal services. We’re poised to support as many claimants as possible and this starts by ensuring the right team is in place. It’s always exciting to welcome new staff but it feels especially positive at the moment, when so many have been faced with fears over job security. I have high hopes they’ll remain with us for years to come and enjoy great success.”

In addition to the new appointments, Dez has made five promotions which will see Jonathan Corris become senior marketing manager, Amber Bithell and Iona Macrae progress to assistant team leaders and Nicola Dolan working as content writer. Finally, Bethany Davies, who joined the business in 2019 as a customer service advisor, has quickly climbed the ranks and will now act as customer success manager where she will be responsible for managing the agency’s relationships with law firms.

She said: “Having worked within several firms previously, I have a strong understanding of business development within the legal sector. As the agency’s panel continues to grow, I’ll be working closely with clients to understand their individual challenges and plans to ensure our service continues to play a key role in their growth.”

Employees will use the latest in digital marketing technology as a result of the business’ £250k financial investment into mmadigital’s contact centre and marketing platforms. Innovative features include chat bots, AI-powered speech recognition and highly customised digital engagement tools for potential claimants.

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